Do you know that Buffer has stopped building their email list?
Well, because they didn’t get what to do with the humongous blog subscriber list they were building.
Instead of building that list, Buffer has started concentrating their efforts on getting people to sign up for their free plan.
Do you find this strange — the stopping of the list-building exercise?
I certainly did.
But then I read on to know why and realized that they’re interested in leads and not just emails.
Perhaps you too are building your email list.
But the problem with most “list building” solutions in the market is that they just help you collect emails (even if they do it well). That’s all they do.
And that’s the best you can expect from them.
But when you’re into serious business, you need to do better than that. You want to do more than just collect emails.
First, you need to start thinking in terms of a lead-base and not a subscriber-base.
And that’s why you need a solution that doesn’t just give you an email but also gives you insights into how you got that email and how you can handhold that lead into becoming a lifelong customer.
Step in: Digioh
Digioh is a disruptive lead generation solution for businesses of all sizes.
The differentiator between Digioh and all the other lead-generating solutions is that Digioh is almost psychic!
Really — it has some super powers when it comes to generating (and handling) leads.
Basically, it won’t just ADD another email to your list.
- Tell you the subscriber’s story.
Digioh will tell you a data-backed story of how someone got added to your list. A story that gives you, the marketer, as many insights about the subscriber as you need to make laser-targeted offers.
You’ll know if the subscriber was referred by a search engine or came from some of your campaigns.
- Help you leverage the data using powerful rules and handhold your leads further down your sales funnel.
Digioh comes packed with a number of rules (with practically unlimited possible combinations) that you can use to pull your leads further into your sales funnel.
For example, you can set a rule to show a particular popup only when a user is referred by a search engine and lands on a particular URL on your site.
Any maybe you could choose to show another popup when the lead is referred by a particular domain.
Consider this scenario:
Suppose you have an online store and some third party site reviewed an item from your store. So people who click through the review and land on that item on your store are obviously interested in that item.
With Digioh, you can show such a visitor a very customized offer.
Even better, you can offer a discount coupon to these quality leads right when they get on your site!
Now picture this scene WITHOUT Digioh:
- The visitor would have been offered a generic popup (something that he or she may simply have ignored)
- The (really interested) visitor may have opened another tab and looked up for your store’s discount coupons (C’mmon — we all do this. Don’t judge!)
- The visitor may or may not have found a discount coupon.
… and then you know how distracting the internet is.
In most cases, you would have lost the lead by the third step.
But as you saw above, Digioh cuts short the lead generation process by 3 steps by enabling you to make a super-targeted offer the moment the visitor lands on your site.
Digioh is indeed the best lead generation software because it’s almost like your site’s salesperson, always on its toes — engaging leads as they drop on your site.
- Analyze and improve
Digioh lets you run different versions of lightboxes and other optin forms so you can see which one works best for you.
You might be surprised to find that by just changing the color of your CTA buttons, your conversions could go up!
- See the bigger picture
Digioh shows you what’s working for you.
Once you start interpreting the data that Digioh collects, you’ll start seeing patterns, and you’ll know what messages and channels appeal to the different segments of your audience.
And then you know the drill, you keep repeating (and tweaking) all that is known to work.
With the right insights and extreme control, Digioh lets you stay on top of the lead generation game.
Now that you know what Digioh is all about, let’s take a closer look at its features and how you can benefit from them.
A ton of stunning themes across different categories
It’s true: it all starts with your site visitor’s email and that’s all you want initially.
But would you approach a blog’s reader the same way as you’d approach an online store’s potential buyer?
I don’t think so.
You need different approaches, different offers, and therefore, different TEMPLATES.
For example, if you run an online store, you might opt for a template like the following:
Alternatively, to promote your white paper, you might use a template like the one below:
Digioh comes packed with 50+ templates suitable for making different kinds of offers.
You can choose one that suits your offer the best.
What’s noticeable about the template designs is that they’re designed to boost conversions.
A special shout for the following two templates:
The yes/no template: The yes/no template works because it forces a reader to decide. With the yes/no template, turning down your offer to subscribe isn’t the mindless hitting of the cross button on your popup.
Instead, the visitor has to decide about the option to choose.
Chat template: With the chat template, you can give your users an impression of live chat and get them to submit their queries.
You’ll be surprised by how effective this template is.
(It has got some excellent results for a lot of our clients. Try it for yourself!)
You also get the full-screen subscription form — the one that covers the entire fold area.
Fully editable templates with live preview
While all the templates are ready for deploying with minimal editing, if you’d like, you can choose to customize each element of a template.
As you can see in the following screenshot, the live preview option lets you see all your changes as you make them.
An array of conversion-friendly placement options
Digioh doesn’t restrict you to just lightboxes or popups.
You can create conversion-friendly subscriptions bars that remain sticky as a user scrolls through your site.
Using sticky bars like the above, you can direct your traffic to a specific page of your choice.
You can either show them on your site’s top (as Amazon does) or show it near the bottom of the fold area.
Because of the high visibility that sticky subscription bars/boxes get, they’re absolute hotspots for collecting leads.
Powerful trigger rules
I’m sure the best that you’ve seen with targeting is choosing to show specific popups on specific pages.
Most lead generation tools allow that.
But Digioh takes it to a whole new level.
Digioh lets you target your visitors based on their source, geographic location, engagement level, referral, device, and so on.
Multi-step optin forms
You can use Digioh to create a sequence of popups with each popup linking to the next popup in the sequence.
Such sequences get great conversion rates because they engage the prospect early in the process.
You can use this feature in a number of creative ways.
For example, you could use it to create a quiz where popups show the different questions. And then maybe you could ask for your users’ emails to send them their scores.
This is also called the foot-in-door marketing technique where you ask the prospect to do a small action (take the quiz) and then do the big action (share email).
In the following video, Rishi shows how you can use Digioh to create conversion-friendly popup sequences and leverage the foot in the door marketing method.
Accurate channel-wise marketing ROI calculation
If you use UTM parameters like most people, then probably the most that you get from them is some data about your campaign performance.
But if you look at how people are now starting to use UTM parameters, you’ll be baffled. Lots of companies now transfer the UTM data from the site cookies directly to their CRM software or their email marketing software.
Importing such raw data about a user enables companies to make informed marketing decisions. This information is also very handy when it comes to segmenting email lists. Segmented campaigns are known to get 59.99% higher clicks than non-segmented campaigns.
Not all lead generation tools allow you to capture such data. But Digioh has you covered.
For all the people who join your list, you get emails with a lot of details about them.
As Digioh integrates with most of the popular CRM software and email marketing services, you can use the above data to segment your lists and make highly relevant offers to the different segments.
In the greater sense, you can use this data to calculate the ROI of your different marketing channels and campaigns.
You know how some sites keep on showing their email subscription forms to you even when you’re a subscriber.
But with Digioh’s global settings, you can make sure that your site doesn’t annoy its visitors, especially the subscribers.
Digioh’s global settings are rules that apply across all your lead generation forms.
4 easy steps to turbocharge your lead generation process with Digioh
Step #1: Design
Choose a ready-to-use template from Digioh’s template library.
Customize the message and brand it by adding your logo.
(You can even request Digioh’s in-house design team to customize a template to suit your business. They’ll help you for FREE)
Step #2: Set the trigger rules
After designing your lightbox, your next step is to decide when Digioh should show your lead generation form.
For example, at this step, you could decide if your lead generation form should only be shown to people from a particular geographic location, or if it should only be shown when a person lands on your blog for the first time and scrolls down your content.
You can also choose the number of times that your lead generation form is shown to each visitor.
It’s possible to combine different rules.
Step #3: Convert
Once your popups or lead generation forms are live, start integrating the data of each lead with your CRM software.
By sending this data to your CRM or email marketing software, you can segment your lists and make laser-targeted offers.
Gleanster states: 87% of top-performing marketers say targeting campaigns to audience segments and individual consumers is the largest value driver, with 78% listing segmentation as the #1 marketing-automation capability they can’t live without.
Step #4: Optimize
With Digioh, you can test different versions of your optin forms/bars/boxes against each other and choose the best one based on their performance.
You could run a test for a fixed number of impressions for fixed lengths of time.
Just the way a great story has a beginning, a middle, and an end, a customer journey too has a flow. One that begins with discovering your business, getting on your list, and converting.
A lead generation tool like Digioh gets into action the minute a lead discovers you and lands on your site. And then Digioh helps you engage the lead and convince him or her to get on your list. Finally, Digioh lets you make ultra-targeted offers that seem so relevant that your leads just can’t ignore.
Digioh powers the lead generation for more than 2000 brands. See what Digioh can do for your business, book your free demo now.
P.S As a Digioh customer, you can speed dial the Digioh team, and they’ll work with you so you can excel at generating leads.