Optimize the Digioh Lightbox for improved targeting of visitor segments

New Feature: Share Digioh Lightbox Display Rules Across Site Domains

Today we launched a new feature that will help our customers optimize the use of the Digioh Lightbox to improve targeting by visitor segment.

The Super Short Summary

Going forward, cookies will be shared across subdomains. For example, if you have yourwebsite.com, blog.yourwebsite.com, and orders.yourwebsite.com, you can have Digioh display different lightboxes or the same lightbox across all these websites.

The Login Read and Why This Is HUGE!

Before we implemented this new feature, the same Digioh JavaScript code posted on different subdomains could not use the same display rules. For example, if a 10% off coupon was displayed and submitted on www.gadgets.com, the same lightbox would appear again on blog.gadgets.com, even if the display rule was “Until form is submitted.”

With the new feature, the same JavaScript code posted across subdomains can share the same display rules. This means that, if a visitor fills out the 10% off form on www.gadgets.com, that visitor will no longer see the prompt on blog.gadgetschmadget.com.

This is huge because it allows you to treat each visitor as the same, unique visitor on all your websites. In other words, you can now stop annoying your visitors by asking them to sign up to your newsletter while they’re browsing your site when they already chose to opt out while they were reading your blog. Instead, display a lightbox with a different incentive like a downloadable case study, a coupon, or a free webinar.

A Coupon Technique That Has Been Taking Off

A technique that’s been taking off for us across domains and subdomains is a Follow widget. In general, lightboxes will have one of two results; Action Taken or No Action Taken. Each result poses a different challenge and requires its own solution. Let’s take a look at these using the example of a coupon offer: Save 10% by Signing Up to Our Newsletter.

Action Taken

Challenge. If a visitor signs up for the newsletter, it’s best to offer a coupon code either by email or on the lightbox Thank You page. The problem with this approach is that visitors might not check their email or even write down the coupon code. Once they click to the next page and/or subdomain, they may end up losing the coupon code.

Solution. Set up a lightbox that displays the coupon code at the bottom of the page as a sticky footer or at the top of the page as a sticky header. Set the lighbox Condition to display only after the Save 10% lightbox has been filled out and submitted. This is a great solution because it keeps the coupon code front and center at all times. Not only does it remind the visitor that they need to use the coupon, it also works as a convenient place for the visitor to copy the code so they can paste it in the purchase page.

No Action Taken

Challenge. If a visitor does not submit the lightbox, they can still be eligible for the offer. However, you should not keep displaying a lightbox that was already opted out of.  This is a tricky situation. You don’t want to keep annoying your visitors, but you also want to make sure that they have access to the offer and don’t forget about the promotion.

Solution. Make sure that the lightbox is set up with a Teaser. Configure the Teaser as a sticky footer that displays on page load. In the lightbox Rules, set up the lightbox to display once per session and until the form is submitted. Make sure the Teaser has a clear call to action like, “Click Here to Save 10%. This Week Only.”

Want to get this strategy deployed on your website? Sign up for a demo so you can see it in action!

Photo by Ann Oro / CC BY 2.0

About Cecilia Farell

Cecilia Farell is a freelance writer living in Toronto, Canada. She does content marketing for Digioh and blogs regularly on inbound marketing, lead generation and conversion optimization. Follow Cecilia on Twitter @ceciliafarell.