- Track lightbox events with Google Analytics,
- Use pixel-based retargeting to recover lost conversions,
- Incorporate lightboxes into your conversion tracking software, and
- Use A/B testing to identify high-converting lightboxes
Track Lightbox Events With Google Analytics
Unlike Screen Tracking, which tracks traffic and behavior on entire web pages, Event Tracking allows you to measure how visitors interact with individual elements on the page. For example, you can track how many visitors are opting in to a coupon offer by inserting the right code into the offer’s lightbox. This causes the lightbox to send an event to Google Analytics every time the lightbox is submitted. You can then combine tracking of this event with Ecommerce Tracking to create a Conversion Goal that measures how many coupon opt-ins are turning into paying customers.
Use Pixel-Based Retargeting to Recover Lost Conversions
Integrate Lightboxes With Your Conversion Tracking and Other Marketing Automation Software
You can now incorporate Digioh lightboxes into sales funnels tracked by conversion tracking software like Kissmetrics and Mixpanel by embedding the vendor-provided code. This helps you manage your funnel from end to end with a single tool while maximizing your marketing automation channels.
The new feature also allows you to embed Google AdWords codes to see how keywords are converting by measuring opt-in rates of lightbox traffic driven by specific keywords. For example, you can create a landing page with an exit intent lightbox and drive traffic to the page with the keywords “stylish shoes” and “elegant shoes.” When someone opts in to your lightbox, Google AdWords is notified so you can mark the opt-in as a conversion as well as see which particular keyword was the driver.
Use A/B Testing to Identify High-Converting Lightboxes
Interested in trying out the new feature?
This new feature is by request only. If you’d like to give it a try, contact Digioh Support. We’ll give you the right permissions and get you started with all the help you need.