Welcome to this week’s how-to, where we’ll be covering one of my personal-favorite tools for lead generation: the Question/Answer Widget, or “QA Widget” for short. The QA Widget is sort of the middle-ground between live chat and a basic “contact us” form. It provides the ease of using a contact form without your customers worrying they’ll never receive a reply, and combines that with the personal touch of live chat without requiring a big budget (from you) or a time commitment of unknown length (from the customer).
When a customer asks you a question, the likelihood of them buying from you is dramatically increased. With the QA Widget, your customers have a quick way to send you their inquiry.
Should You Use the QA Widget?
If you offer B2B services or you have an ecommerce model, then absolutely. Compared to a standard contact page, the QA Widget has ten times the success rate, and several major sites already use them (we’re integrated with Salesforce and HubSpot, for example).
An example QA Widget in use by a ventilation business.
The QA Widget brings with it seriously increased conversion rates, and its customization means that it isn’t limited in style or application to just one type of site. As seen in the example above, the QA Widget can have a chat-like design without requiring immediate response from you. After the customer enters their info and their question, the QA Widget displays a thank-you message (which is also fully customizable) and their query is sent to you for response at a time convenient to you.
Setting Up the QA Widget
Getting a QA Widget set up for your site is a quick and painless process!
Step 1: Creating a New Lightbox
The first thing you’ll do is log in to your Digioh account. From there, select the “New Lightbox” button.
Scroll down a bit until you find contact-type Lightboxes, and select the one you best like. For this tutorial I’ll use the sample legal assistance box.
Once you’ve chosen the Lightbox you want want to use, go ahead and select it and give it a name. Go to the main Lightbox page and select it.
Step 2: Setting the Conditions
Now that you’ve selected a Lightbox, you have a few options for how your QA Widget will function. I’ll cover two of them here: timed + on-click, and only on click.
Using the timed function is a rather aggressive approach which causes the QA Widget to pop up after a given period of time. Setting it up is a quick three-step process:
1. Go to the “Conditions” tab in the accordion-style tabs on the left, and select “Edit Conditions.”
2. Click on “Add Conditions” and then “Add New Rule.”
3. From the drop-down, select “Total Seconds on Page.”
And you are good to go. Adjust the number of seconds as necessary.
For some sites, an aggressive widget just won’t work. The on-click method causes the QA Widget to remain minimized until the visitor manually opens it. The process for setting it up is the same as for the timed method, plus two more steps:
1. Change the number in the drop-down to something extremely high, like 4000. At that rate, a user would have to stay on a given page for more than an hour before the QA Widget would open itself.
2. Go back to the main Lightbox editing page and select the “Teaser” tab on the left. Make sure the “follow me” option is turned on.
And you’re good!
All there is left to do is to customize it to your liking. You can change text, you can move things around or resize them, you can personalize the coloring, and you can do so much more! The possibilities are nearly endless.
Tips for Optimizing Your QA Widget
So you’ve got your QA Widget set up now, but just like anything else in this world, there’s a science to getting the most out of it. Here are some helpful tips for getting the best conversion rates possible:
Use a casual (but personal) image.
For many businesses, a selfie or other nonprofessional image can help your customers feel more connected to you.
Avoid using the word “chat.”
If a customer submits a question expecting to get an immediate answer only to find that they have to wait for a reply, they can feel cheated. Make it clear that you’ll get to them soon without letting them think a response will be instantaneous.
Avoid a generic “contact form” look.
We’ve all filled out a contact form in the past only to have our inquiry enter the black hole of no response. You will generate more leads if your customers are confident they will hear from you.
Don’t ask for too much personal information.
You may find it best to ask for things like a ZIP code or a phone number, but for some businesses this can be off-putting to customers.
Combine it with the Teaser Follow.
With the Teaser Follow, your customers will be able to find and use this form no matter where they are on your site. You can read more about that here.
Like I said at the beginning, this is one of my favorite tools. It’s so versatile and it’s so effective at converting, and it’s so easy to set up and personalize! There are a lot of options and tweaks you can make to it, so if you find yourself overwhelmed (or maybe you just can’t make that final decision), the Digioh team is happy to help out and can be easily contacted.
That wraps things up for this week’s how-to. Have you had experience with the QA Widget? Tell about it in the comments below!
Do you know that Buffer has stopped building their email list?
Well, because they didn’t get what to do with the humongous blog subscriber list they were building.
Instead of building that list, Buffer has started concentrating their efforts on getting people to sign up for their free plan.
Do you find this strange — the stopping of the list-building exercise?
I certainly did.
But then I read on to know why and realized that they’re interested in leads and not just emails.
Perhaps you too are building your email list.
But the problem with most “list building” solutions in the market is that they just help you collect emails (even if they do it well). That’s all they do.
And that’s the best you can expect from them.
But when you’re into serious business, you need to do better than that. You want to do more than just collect emails.
First, you need to start thinking in terms of a lead-base and not a subscriber-base.
And that’s why you need a solution that doesn’t just give you an email but also gives you insights into how you got that email and how you can handhold that lead into becoming a lifelong customer.
Step in: Digioh
Digioh is a disruptive lead generation solution for businesses of all sizes.
The differentiator between Digioh and all the other lead-generating solutions is that Digioh is almost psychic!
Really — it has some super powers when it comes to generating (and handling) leads.
Basically, it won’t just ADD another email to your list.
Tell you the subscriber’s story.
Digioh will tell you a data-backed story of how someone got added to your list. A story that gives you, the marketer, as many insights about the subscriber as you need to make laser-targeted offers.
You’ll know if the subscriber was referred by a search engine or came from some of your campaigns.
Help you leverage the data using powerful rules and handhold your leads further down your sales funnel.
Digioh comes packed with a number of rules (with practically unlimited possible combinations) that you can use to pull your leads further into your sales funnel.
For example, you can set a rule to show a particular popup only when a user is referred by a search engine and lands on a particular URL on your site.
Any maybe you could choose to show another popup when the lead is referred by a particular domain.
Consider this scenario:
Suppose you have an online store and some third party site reviewed an item from your store. So people who click through the review and land on that item on your store are obviously interested in that item.
With Digioh, you can show such a visitor a very customized offer.
Even better, you can offer a discount coupon to these quality leads right when they get on your site!
Now picture this scene WITHOUT Digioh:
The visitor would have been offered a generic popup (something that he or she may simply have ignored)
The (really interested) visitor may have opened another tab and looked up for your store’s discount coupons (C’mmon — we all do this. Don’t judge!)
The visitor may or may not have found a discount coupon.
… and then you know how distracting the internet is.
In most cases, you would have lost the lead by the third step.
But as you saw above, Digioh cuts short the lead generation process by 3 steps by enabling you to make a super-targeted offer the moment the visitor lands on your site.
Digioh is indeed the best lead generation software because it’s almost like your site’s salesperson, always on its toes — engaging leads as they drop on your site.
Analyze and improve
Digioh lets you run different versions of lightboxes and other optin forms so you can see which one works best for you.
You might be surprised to find that by just changing the color of your CTA buttons, your conversions could go up!
See the bigger picture
Digioh shows you what’s working for you.
Once you start interpreting the data that Digioh collects, you’ll start seeing patterns, and you’ll know what messages and channels appeal to the different segments of your audience.
And then you know the drill, you keep repeating (and tweaking) all that is known to work.
With the right insights and extreme control, Digioh lets you stay on top of the lead generation game.
Now that you know what Digioh is all about, let’s take a closer look at its features and how you can benefit from them.
A ton of stunning themes across different categories
It’s true: it all starts with your site visitor’s email and that’s all you want initially.
But would you approach a blog’s reader the same way as you’d approach an online store’s potential buyer?
I don’t think so.
You need different approaches, different offers, and therefore, different TEMPLATES.
For example, if you run an online store, you might opt for a template like the following:
Alternatively, to promote your white paper, you might use a template like the one below:
Digioh comes packed with 50+ templates suitable for making different kinds of offers.
You can choose one that suits your offer the best.
What’s noticeable about the template designs is that they’re designed to boost conversions.
A special shout for the following two templates:
The yes/no template: The yes/no template works because it forces a reader to decide. With the yes/no template, turning down your offer to subscribe isn’t the mindless hitting of the cross button on your popup.
Instead, the visitor has to decide about the option to choose.
Chat template: With the chat template, you can give your users an impression of live chat and get them to submit their queries.
You’ll be surprised by how effective this template is.
(It has got some excellent results for a lot of our clients. Try it for yourself!)
You also get the full-screen subscription form — the one that covers the entire fold area.
Fully editable templates with live preview
While all the templates are ready for deploying with minimal editing, if you’d like, you can choose to customize each element of a template.
As you can see in the following screenshot, the live preview option lets you see all your changes as you make them.
An array of conversion-friendly placement options
Digioh doesn’t restrict you to just lightboxes or popups.
You can create conversion-friendly subscriptions bars that remain sticky as a user scrolls through your site.
Using sticky bars like the above, you can direct your traffic to a specific page of your choice.
You can either show them on your site’s top (as Amazon does) or show it near the bottom of the fold area.
Because of the high visibility that sticky subscription bars/boxes get, they’re absolute hotspots for collecting leads.
Powerful trigger rules
I’m sure the best that you’ve seen with targeting is choosing to show specific popups on specific pages.
Most lead generation tools allow that.
But Digioh takes it to a whole new level.
Digioh lets you target your visitors based on their source, geographic location, engagement level, referral, device, and so on.
Multi-step optin forms
You can use Digioh to create a sequence of popups with each popup linking to the next popup in the sequence.
Such sequences get great conversion rates because they engage the prospect early in the process.
You can use this feature in a number of creative ways.
For example, you could use it to create a quiz where popups show the different questions. And then maybe you could ask for your users’ emails to send them their scores.
In the following video, Rishi shows how you can use Digioh to create conversion-friendly popup sequences and leverage the foot in the door marketing method.
Accurate channel-wise marketing ROI calculation
If you use UTM parameters like most people, then probably the most that you get from them is some data about your campaign performance.
But if you look at how people are now starting to use UTM parameters, you’ll be baffled. Lots of companies now transfer the UTM data from the site cookies directly to their CRM software or their email marketing software.
Not all lead generation tools allow you to capture such data. But Digioh has you covered.
For all the people who join your list, you get emails with a lot of details about them.
As Digioh integrates with most of the popular CRM software and email marketing services, you can use the above data to segment your lists and make highly relevant offers to the different segments.
In the greater sense, you can use this data to calculate the ROI of your different marketing channels and campaigns.
You know how some sites keep on showing their email subscription forms to you even when you’re a subscriber.
But with Digioh’s global settings, you can make sure that your site doesn’t annoy its visitors, especially the subscribers.
Digioh’s global settings are rules that apply across all your lead generation forms.
4 easy steps to turbocharge your lead generation process with Digioh
Step #1: Design
Choose a ready-to-use template from Digioh’s template library.
Customize the message and brand it by adding your logo.
(You can even request Digioh’s in-house design team to customize a template to suit your business. They’ll help you for FREE)
Step #2: Set the trigger rules
After designing your lightbox, your next step is to decide when Digioh should show your lead generation form.
For example, at this step, you could decide if your lead generation form should only be shown to people from a particular geographic location, or if it should only be shown when a person lands on your blog for the first time and scrolls down your content.
You can also choose the number of times that your lead generation form is shown to each visitor.
It’s possible to combine different rules.
Step #3: Convert
Once your popups or lead generation forms are live, start integrating the data of each lead with your CRM software.
By sending this data to your CRM or email marketing software, you can segment your lists and make laser-targeted offers.
Gleanster states: 87% of top-performing marketers say targeting campaigns to audience segments and individual consumers is the largest value driver, with 78% listing segmentation as the #1 marketing-automation capability they can’t live without.
Step #4: Optimize
With Digioh, you can test different versions of your optin forms/bars/boxes against each other and choose the best one based on their performance.
You could run a test for a fixed number of impressions for fixed lengths of time.
Just the way a great story has a beginning, a middle, and an end, a customer journey too has a flow. One that begins with discovering your business, getting on your list, and converting.
A lead generation tool like Digioh gets into action the minute a lead discovers you and lands on your site. And then Digioh helps you engage the lead and convince him or her to get on your list. Finally, Digioh lets you make ultra-targeted offers that seem so relevant that your leads just can’t ignore.
Digioh powers the lead generation for more than 2000 brands. See what Digioh can do for your business, book your free demo now.
P.S As a Digioh customer, you can speed dial the Digioh team, and they’ll work with you so you can excel at generating leads.
The campaign worked by displaying a Digioh lightbox offering a 15% discount coupon to all visitors when they exited the site. In exchange for the coupon, visitors signed up to receive the MadeOn email newsletter.
The aim of the campaign was three-fold:
Start collecting email addresses and tracking visitors
Test-drive the Digioh Lightbox
Determine visitors’ willingness to opt in
After five days of conducting the campaign, MadeOn measured the results:
23 coupon opt-ins from 276 lightbox displays, resulting in an 8% conversion rate
Days 6 to 10: Nurturing Existing Leads and Growing Subscribers With the Share the Contest Campaign
MadeOn liked how the Digioh Lightbox performed and determined there was enough of an interest from site visitors to proceed to the next level.
On day six, it launched a contest to win a gift certificate for $50 to be spent on any MadeOn product.
What made this giveaway unique was the ability to “share the contest” through email referrals. Anyone who entered the contest could send an invitation to a friend. If that friend also entered the contest and either of them won, both would receive a gift certificate.
To conduct the campaign, MadeOn created a new Digioh lightbox to display the contest announcement and entry form to unconverted website visitors (those not yet subscribed to the email newsletter).
It also sent the contest announcement and entry form to its existing email subscribers using its MailChimp account.
To combine the two prongs of the campaign, MadeOn integrated the Digioh lightbox with the email list in MailChimp.
The Share the Contest campaign had very specific goals:
Grow the email list through contest referrals
Measure lead nurturing efforts by tracking contest conversions of existing email subscribers
After five days of conducting the new campaign, MadeOn looked at the results, separating desktop from mobile users:
387 contest entries from 1,040 lightbox displays, resulting in a 37% conversion rate
103 email referrals from the 387 entries, resulting in a 27% conversion rate
347 contest entries from 852 lightbox displays, resulting in a 41% conversion rate
85 email referrals from the 347 entries, resulting in a 24% conversion rate
MadeOn Skin Care’s primary goal over the 10 days of the campaigns was to grow their email subscriber list with new leads. Here are the results of that effort:
100 new subscribers were added over the first 5 days of the campaign through the Coupon Offer on Exit campaign
175 new subscribers were added over the last 5 days of the campaign through the Share the Contest campaign
Over the total 10 days of conducting the lightbox campaigns together with the email campaigns, MadeOn Skin Care gained an average of 27 new subscribers per day compared to their 2.3 subscriber average prior to using the Digioh Lightbox.
How Digioh Went the Extra Mile
Digioh’s technology and core competencies were key factors behind MadeOn Skin Care’s choice of solution.
But it was Digioh’s willingness to go the extra mile and offer personalized attention to MadeOn’s owner, Renee, that made it stand out from the crowd.
Here’s what she had to say:
“Rishi and Kaushal walked me through my campaigns, showing me all the capabilities, answering my endless questions, and responding in a timely manner when I emailed ‘can it do this?’ questions.
Their knowledge and suggestions on using autoresponders to meet my particular goals gave me the boost of confidence I needed as a marketer to continue the ongoing success I’ve had since I’ve implemented the Lightbox.”
Your leads may not be ready to make a purchase when they first visit your site. Lead nurturing focuses on educating those leads, and presenting them with content they find valuable to foster a sense of trust with them. By doing so, your visitors will look favorably on your brand, and ultimately, when they are ready to make a purchase, you’ll be at the top of their list.
Why It’s Important
In today’s marketplace, it’s common for a consumer to do some research before making a purchase. By providing valuable information about not just the product you offer, but about the type of product you offer, you can build a rapport between your company and that potential customer.
By doing so, you’ll make the customer aware of your company, sometimes months in advance of their actual purchase. If they can find the info they’re looking for on your site, they’ll come to trust your company, and consider you an expert in your field. That trust makes them far more likely to buy from you when they’re ready to make a purchase.
Newegg is easily the best lead nurturing success story around. Some years ago, they realized their users were smart. Really smart in fact. So they introduced the eggXpert section of their site in which they encouraged more tech-savvy users to help those less knowledgable. Newegg quickly made their way to the front of the electronics retailer pack, and that had a lot to do with the information their customers were able to find on their site.
Digioh Can Help
The Digioh Lightbox is a powerful tool that can help your lead nurturing efforts. It can be used to give away ebooks and other files containing useful info for your visitors. By providing them with useful files, you’re working to build that trust with them, and show them you have knowledge that can help them make a purchasing decision.
The lightbox can also be used to collect information from your visitors, and import it directly into over 30 different email service providers and marketing tools including Salesforce, Mailchimp, Constant Contact, and Nimble. If you’re using it, our lightbox can connect with it!
You have to see it to believe it – click here to reserve an appointment for a demo today!