Category Archives: Lead Generation

Digioh

Why Digioh Is the Best Lead Generation Software (and How to Use it to Turbocharge Your Lead Generation)

Do you know that Buffer has stopped building their email list?

Seriously.

Why?

Well, because they didn’t get what to do with the humongous blog subscriber list they were building.

Instead of building that list, Buffer has started concentrating their efforts on getting people to sign up for their free plan.

Do you find this strange — the stopping of the list-building exercise?

I certainly did.

But then I read on to know why and realized that they’re interested in leads and not just emails.

Perhaps you too are building your email list.

But the problem with most “list building” solutions in the market is that they just help you collect emails (even if they do it well). That’s all they do.

And that’s the best you can expect from them.

But when you’re into serious business, you need to do better than that. You want to do more than just collect emails.

First, you need to start thinking in terms of a lead-base and not a subscriber-base.

And that’s why you need a solution that doesn’t just give you an email but also gives you insights into how you got that email and how you can handhold that lead into becoming a lifelong customer.

Step in: Digioh

Digioh

Digioh is a disruptive lead generation solution for businesses of all sizes.

The differentiator between Digioh and all the other lead-generating solutions is that Digioh is almost psychic!

Really — it has some super powers when it comes to generating (and handling) leads.

Basically, it won’t just ADD another email to your list.

Digioh will:

  • Tell you the subscriber’s story.

Digioh will tell you a data-backed story of how someone got added to your list. A story that gives you, the marketer, as many insights about the subscriber as you need to make laser-targeted offers.

You’ll know if the subscriber was referred by a search engine or came from some of your campaigns.

(Digioh uses cookies to get this information.)

  • Help you leverage the data using powerful rules and handhold your leads further down your sales funnel.

Digioh comes packed with a number of rules (with practically unlimited possible combinations) that you can use to pull your leads further into your sales funnel.

For example, you can set a rule to show a particular popup only when a user is referred by a search engine and lands on a particular URL on your site.

Any maybe you could choose to show another popup when the lead is referred by a particular domain.

Consider this scenario:

Suppose you have an online store and some third party site reviewed an item from your store. So people who click through the review and land on that item on your store are obviously interested in that item.

With Digioh, you can show such a visitor a very customized offer.

Even better, you can offer a discount coupon to these quality leads right when they get on your site!

Now picture this scene WITHOUT Digioh:

  1. The visitor would have been offered a generic popup (something that he or she may simply have ignored)
  1. The (really interested) visitor may have opened another tab and looked up for your store’s discount coupons (C’mmon — we all do this. Don’t judge!)
  1. The visitor may or may not have found a discount coupon.

… and then you know how distracting the internet is.

In most cases, you would have lost the lead by the third step.

But as you saw above, Digioh cuts short the lead generation process by 3 steps by enabling you to make a super-targeted offer the moment the visitor lands on your site.

Digioh is indeed the best lead generation software because it’s almost like your site’s salesperson, always on its toes — engaging leads as they drop on your site.  

  • Analyze and improve

Digioh lets you run different versions of lightboxes and other optin forms so you can see which one works best for you.

You might be surprised to find that by just changing the color of your CTA buttons, your conversions could go up!

  • See the bigger picture

Digioh shows you what’s working for you.

Once you start interpreting the data that Digioh collects, you’ll start seeing patterns, and you’ll know what messages and channels appeal to the different segments of your audience.

And then you know the drill, you keep repeating (and tweaking) all that is known to work.

With the right insights and extreme control, Digioh lets you stay on top of the lead generation game.

Now that you know what Digioh is all about, let’s take a closer look at its features and how you can benefit from them.

A ton of stunning themes across different categories

It’s true: it all starts with your site visitor’s email and that’s all you want initially.  

But would you approach a blog’s reader the same way as you’d approach an online store’s potential buyer?

I don’t think so.

You need different approaches, different offers, and therefore, different TEMPLATES.

For example, if you run an online store, you might opt for a template like the following:

eCommerce template

Alternatively, to promote your white paper, you might use a template like the one below:

free ebook Digioh template

Digioh comes packed with 50+ templates suitable for making different kinds of offers.

template library Digioh

You can choose one that suits your offer the best.

What’s noticeable about the template designs is that they’re designed to boost conversions.

A special shout for the following two templates:

The yes/no template: The yes/no template works because it forces a reader to decide. With the yes/no template, turning down your offer to subscribe isn’t the mindless hitting of the cross button on your popup.

YesNo template

Instead, the visitor has to decide about the option to choose.

Chat template: With the chat template, you can give your users an impression of live chat and get them to submit their queries.

chat template DigiohYou’ll be surprised by how effective this template is.

(It has got some excellent results for a lot of our clients. Try it for yourself!)

You also get the full-screen subscription form — the one that covers the entire fold area.

fullscreen optin form

Fully editable templates with live preview

While all the templates are ready for deploying with minimal editing, if you’d like, you can choose to customize each element of a template.

As you can see in the following screenshot, the live preview option lets you see all your changes as you make them.

live preview Digioh

An array of conversion-friendly placement options

Digioh doesn’t restrict you to just lightboxes or popups.

You can create conversion-friendly subscriptions bars that remain sticky as a user scrolls through your site.

sticky top bar

Using sticky bars like the above, you can direct your traffic to a specific page of your choice.

sticky footer optin form

You can either show them on your site’s top (as Amazon does) or show it near the bottom of the fold area.

Because of the high visibility that sticky subscription bars/boxes get, they’re absolute hotspots for collecting leads.

Powerful trigger rules

I’m sure the best that you’ve seen with targeting is choosing to show specific popups on specific pages.

Most lead generation tools allow that.

But Digioh takes it to a whole new level.

Digioh lets you target your visitors based on their source, geographic location, engagement level, referral, device, and so on.

Digioh rules

Multi-step optin forms

You can use Digioh to create a sequence of popups with each popup linking to the next popup in the sequence.

Such sequences get great conversion rates because they engage the prospect early in the process.

You can use this feature in a number of creative ways.

For example, you could use it to create a quiz where popups show the different questions. And then maybe you could ask for your users’ emails to send them their scores.

This is also called the foot-in-door marketing technique where you ask the prospect to do a small action (take the quiz) and then do the big action (share email).

In the following video, Rishi shows how you can use Digioh to create conversion-friendly popup sequences and leverage the foot in the door marketing method.

Accurate channel-wise marketing ROI calculation

If you use UTM parameters like most people, then probably the most that you get from them is some data about your campaign performance.

That’s IT.

But if you look at how people are now starting to use UTM parameters, you’ll be baffled. Lots of companies now transfer the UTM data from the site cookies directly to their CRM software or their email marketing software.

Importing such raw data about a user enables companies to make informed marketing decisions. This information is also very handy when it comes to segmenting email lists. Segmented campaigns are known to get 59.99% higher clicks than non-segmented campaigns.

Not all lead generation tools allow you to capture such data. But Digioh has you covered.

For all the people who join your list, you get emails with a lot of details about them.

 

email notification

As Digioh integrates with most of the popular CRM software and email marketing services, you can use the above data to segment your lists and make highly relevant offers to the different segments. 

CRM integration

In the greater sense, you can use this data to calculate the ROI of your different marketing channels and campaigns.

Global settings

You know how some sites keep on showing their email subscription forms to you even when you’re a subscriber.

It’s annoying.

But with Digioh’s global settings, you can make sure that your site doesn’t annoy its visitors, especially the subscribers.  

Digioh’s global settings are rules that apply across all your lead generation forms.

Digioh global rules

4 easy steps to turbocharge your lead generation process with Digioh

Step #1: Design

Choose a ready-to-use template from Digioh’s template library.

Customize the message and brand it by adding your logo.

(You can even request Digioh’s in-house design team to customize a template to suit your business. They’ll help you for FREE)

Step #2: Set the trigger rules

After designing your lightbox, your next step is to decide when Digioh should show your lead generation form.

For example, at this step, you could decide if your lead generation form should only be shown to people from a particular geographic location, or if it should only be shown when a person lands on your blog for the first time and scrolls down your content.

You can also choose the number of times that your lead generation form is shown to each visitor.

It’s possible to combine different rules.

Step #3: Convert

Once your popups or lead generation forms are live, start integrating the data of each lead with your CRM software.

By sending this data to your CRM or email marketing software, you can segment your lists and make laser-targeted offers.

Gleanster states: 87% of top-performing marketers say targeting campaigns to audience segments and individual consumers is the largest value driver, with 78% listing segmentation as the #1 marketing-automation capability they can’t live without.

Step #4: Optimize

Test.

With Digioh, you can test different versions of your optin forms/bars/boxes against each other and choose the best one based on their performance.

You could run a test for a fixed number of impressions for fixed lengths of time.

AB testing Digioh

Wrapping up…

Just the way a great story has a beginning, a middle, and an end, a customer journey too has a flow. One that begins with discovering your business, getting on your list, and converting.

A lead generation tool like Digioh gets into action the minute a lead discovers you and lands on your site. And then Digioh helps you engage the lead and convince him or her to get on your list. Finally, Digioh lets you make ultra-targeted offers that seem so relevant that your leads just can’t ignore.

Digioh powers the lead generation for more than 2000 brands. See what Digioh can do for your business, book your free demo now.

book Digioh demo

P.S As a Digioh customer, you can speed dial the Digioh team, and they’ll work with you so you can excel at generating leads.

 

Get more leads with the foot in the door marketing technique

How To Get More Leads Using The Foot In The Door Marketing Technique

Do you know why marketers draw sales tricks from psychology?

Well, they do so because PSYCHOLOGICALLY DRIVEN MARKETING METHODS WORK.

They work because:

They understand what gets the audience ticking…

They identify the cues that get the audience to comply…

And they know how to get the audience to say, “YES”.

The foot in the door marketing technique is one such effective, psychologically backed marketing technique.

The Foot in the Door Technique of Persuasion

In the foot in the door marketing technique, a prospect is first asked to do a small action. After the prospect completes this small action, he or she is asked to do a big action.

Foot in the door marketing technique

For example, if you try using the foot in the door marketing technique to collect emails, you won’t make an upfront request of asking for the email. Instead, you will ask for a risk-free mini-commitment like asking the user to answer a poll question or take up a small survey. Once the user complies with your first request, only then you will ask for the email.

The foot in the door marketing technique is a classic example of our tendency to stay consistent with ourselves once we have made a commitment.

This technique is based on the commitment and consistency principle as laid down by Dr. Cialdini in his seminal book, Influence: The Principles of Persuasion.

To understand its underlying psychology, let’s first look at its two main aspects:

  1. Commitment

When you ask a prospect to do a small action, you’re getting the prospect to commit to you.

After complying with your small request, the prospect feels committed to his or her choice of complying with your request. The prospect’s commitment then triggers the second part of the principle — consistency.

  1. Consistency

As human beings, we like to stick to our choices. We also like to stay and look consistent with them.

So if a prospect has listened to you once, he or she is very likely to listen to you for the second time as well.

After making a commitment to you by complying with your small request, the chances are high that this prospect will comply with you when you make another (and an even bigger) request.

The thing is this:

We’re always looking for shortcuts to make decisions. And commitment is one of these shortcuts. Every time we have to make a decision to do something, we have to think. Thinking requires effort. But for repeat (or for similar or consistent) actions, there’s very little thinking involved. We know we have done something earlier, and so we can do it for the second time as well.

An interesting research:

A pair of Canadian psychologists conducted a study involving bettors on a Vancouver racecourse. They found that the bettors estimated higher chances of their horses winning after they had placed their bets.

Now this should sound strange.

Because nothing changes in reality. The horses are the same. The racetrack too is the same.

So what really changes?

Well, the act of placing a bet on a horse [COMMITMENT] makes the bettor more confident in his or her choice [CONSISTENCY].

The act of committing (of making a decision and taking a stand) triggers a sense of consistency.

The psychology:

After placing the bets, bettors feel bound to stay (and feel) consistent with their choice of placing the bets on their horses. And the best way to do so is to feel more confident about the winning chances of their horses.

Compliance Without Pressure: the Foot in the Door Technique

In their journal, Compliance without pressure: The foot in the door technique, researchers Jonathan L Freedman and Scott C Fraser offered some groundbreaking findings about compliance. Their experiment recorded a compliance rate of 76% with the foot in the door technique.

In the conducted experiment, the researchers asked the experiment subjects to stick a small “Be a safe driver,” sign on their cars. The sign was a small 3 inches square.

Two weeks later, they approached all the subjects again and asked them if they would be willing to put up a large sign about safe driving in their front yard. While pitching the idea, the researchers also showed the subjects a picture with a very large sign with the message “Drive Carefully” placed in front of an attractive house.

The picture was shot such that it was very uninspiring. It was rather unattractive.

Yet, a whopping 76% of the subjects complied with the second request!

Now contrast this compliance rate with the less than 20% compliance rate of the experiment subjects who were directly asked to put up the not-so-great-looking board in their front yard, i.e., without being reached out before for the smaller request.

The experimenters ran different versions of the experiment. In one of its versions, the researchers asked for quite dissimilar requests. For the first small request, they asked the subjects if they’d sign a petition to keep California clean. And for the second and bigger request, they asked them if they’d put up the drive safely board in their front yard.

Surprisingly, this time too, they recorded a compliance rate of 46%.

The bottom line:

If people give in once to a small request, they are likely to give in to the second, bigger request as well (even if it’s of a dissimilar nature).

The foot in the door marketing style is effective in both online and offline scenarios. Here’s an example that shows it in action.

Example: How Obama Used the Foot in the Door Technique to Get a 5% Higher Donation Conversion Rate

Optimizely, the company that managed Obama’s digital marketing campaign, tested the campaign’s donation form. In that test, Optimizely replaced a long donation form with a multi-step form.

In the multistep variant, users were first made to choose the amount of donation. All the other form fields were only shown at the second step.

Optimizely reported an increase of 5% in the conversion rate as a result of offering the multi-step form.

Upfront commitment - foot in the door marketing technique

The psychological hack at work:

When users entered an amount to donate, they made a mini-commitment.

This commitment triggered a sense of consistency. These donors now got more likely to finish what they started. They felt obliged to stick to their choice of committing once.

(The fact that a long form got broken down into multiple steps also contributed to the higher conversion rate.)

The foot in the door technique is all about getting a small commitment upfront. In the above example, the mini-commitment was getting the potential donor to enter the amount to donate. In your case, this commitment could be to get a prospect to attend your webinar, request a demo, or signup for a free trial.

Anything goes.

Now that you know what the foot in the door marketing technique is and why it works, let’s see a few ways you can use it to generate more leads.

How to Use the Foot in the Door Marketing Technique to Get More Leads

The foot in the door marketing technique can be used to improve the conversion rate of almost all types of lead generation activities.

For example, you could apply it to:

  • Email subscriptions forms
  • Landing pages
  • Lead capturing forms

Further, if you can find a way to tie this technique with content marketing (especially with interactive content types like polls, quizzes, surveys, etc.), you should see even better conversion rates.

As it is, when it comes to generating leads, content marketing makes 3 times as many leads as traditional outbound marketing and costs 62% cheaper. And when it’s powered by a hack so effective as the foot in the door marketing technique, you can expect even better results.

The following content types do well when clubbed with the foot in the door marketing technique.

  • Quizzes

Quizzes (a special shout for the small fun ones) enjoy great completion rates.

The ones that are about the assessment of the personality and knowledge of the person taking the quiz boast of an average completion rate of 76%.

A shining example of a company that uses quizzes well is BuzzFeed. Brands like HBO and Mattel sponsor BuzzFeed quizzes. You’ll be surprised to know that 96% users who begin a sponsored quiz complete it.

Quizzes reclaimed their place in BuzzFeed’s mainstream content when its quiz titled, “What City Should You Actually Live In?” went viral.

BuzzFeed survey

How BuzzFeed uses quizzes:

At the end of each survey, BuzzFeed asks users to share the survey results with their friends. For BuzzFeed, it’s all about virality and collecting user data.

But if you’re a B2B organization, you can end your survey by asking for information. Just like Ipsos does. Ipsos uses a quiz to generate leads.

When you visit their site, you’re presented with an interesting personality quiz.

Nobody asks you for your email or other details. Just a fun quiz.

The following screenshot shows the first question in their quiz. (See how easy it looks.)

Ipsos quiz

The complete quiz has eight questions, and as you complete it, you’re asked for your details.

Ipsos lead collection form

Notice how getting users to participate in fun quizzes can make way for you to ask for the real actions.

  • Polls

Polls are simple one-question surveys. Because of the little effort it takes to participate in them, people happily take part.

Poll participation can serve as an excellent mini-commitment.

  • Calculators

Calculators are getting increasingly popular with content marketers. Calculators serve as a great engagement tool and often act as the perfect mini-commitment agent.

Tools too are somewhat similar to calculators, where the initial ask is only to try to get a prospect to use the tool to get something done. And then the second step involves asking for the big action.

Once a prospect complies with your request to try your calculator or tool, he or she gets a lot more likely to comply with your bigger requests that could be to fill up a long lead-gen form or to give contact details.

  • Contests

Marketers have forever used contests and giveaways to generate new leads.

If you’ve noticed how travel agencies market, you’ll see that they use a lot of contests and lucky draws. They often ask you to attend an informal chat and stand a chance to win an exotic tour package or some luxury gift.

Online or offline, contests work.

Essentially, they appeal to people’s greed, and greed is a powerful motivational factor.

Asking people to participate in your contest could also trigger a sense of compliance.

  • Interactive White papers

Love them or hate them, whitepapers work.

I’m sure you have come across agencies that make you fill 15-field forms to download their exclusive whitepaper.

Now I’m not suggesting that all these fields are unnecessary, they might be required. But throwing such a big form in the face of potential customers can overwhelm them.

Instead of making it look like such a lot of work, make it fun, just like Pardot has.

Pardot gives its conventional white paper a pleasant twist by adding a little interaction.

Its small ask is only to get prospects enticed into knowing about the content type that’s right for them.

Salesforce whitepaper

Once prospects commit to it and answer the following questions, only then they’re asked for their other details.

Salesforce whitepaper optin form

Remember:

You’re only trying to achieve a sense of compliance in your prospects.

If that comes by getting your prospects to participate in a poll or by getting them to use your web tool, so be it.

How to Use Digioh to Leverage the Foot in the Door Technique

If you look at all the above content types that get prospects to make mini-commitments, you’ll notice that it’s expensive to create some of them. For example, creating interactive videos and custom calculators could cost you a lot of money.

Quizzes, surveys, polls, and quiz-style contests, on the other hand, can all be implemented as simple multi-step forms. So if you don’t have the bandwidth, you don’t have to worry about the higher end options.

Digioh has recently introduced a multi-step form feature that allows you to use the foot in the door marketing technique to collect leads.

You can use Digioh’s multi-step form feature to create quizzes, surveys, and polls using slick-looking lightbox popups. Each lightbox popup links to the next popup in the sequence leading up to the final one where you can ask for the prospect’s email and other details.

It’s also possible to create a multi-step form and use the Yes / No lightbox theme. (Two-choice or Yes / No opt-in forms perform better than one-choice or just Yes opt-in forms as with two-choice opt-in forms, people have to make a decision and choose between two options rather than mechanically saying no to the single option.)

Three quick steps to get you started:

Step #1: Choose the type of content to create the multi-step form sequence.

To do so, see if your audience will respond well to a quiz, a survey, a poll, or maybe just a simple two-choice opt-in form.

Remember:

  • Don’t ask for too much. Ask for the least that your prospects will happily say YES to.

For example, ask them to attend a free webinar and not to buy (or try) your latest add-on.  

  • Keep the small action aligned with your BIG action.

For example, pitch a free webinar [small action] to promote and upsell your new add-on[big action].

Step #2: Create the questionnaire and design the sequence using Digioh’s multi-step form feature and drag & drop form builder.

When you’re choosing questions, select easy and interesting ones. Questions that target a prospect’s pain points tend to do well.

Assessment-style engagement does well too. For example, if you’ve an online hat store, you could create an assessment-style quiz to help your prospective buyers choose the right hat according to their personality.

Whatever questions you choose, make them relevant and engaging.

Step #3: Go live with your shiny new multi-step lead generating form.

Rishi has done a complete walkthrough of how you can use Digioh’s multi-step form feature.

Three Power Moves to Make the Most of the Foot in the Door Technique

Cialdini recommends the below tips to get the best results from the foot in the door marketing style.

#1. Choose the mini-commitment carefully

The whole idea of this technique is to get a commitment upfront. So your job as a marketer is to get a user to commit super-fast. And you can get it quickly if you only ask for the right thing.

Ideally, the first small action in your whole setup should seem effortless to a prospect.

If the action you choose looks like it will need some effort, ditch it. Pick another one.

Analyze your target audience and come up with requests they will likely comply with.

Think: what would your target audience be willing to do?

  • Signup for a webinar (so you can pitch your SaaS offering later)
  • Download a free ebook (so you can ask for their email afterward)
  • Claim a demo (so you can get them to buy)

Take this step seriously. The more people that you get to say yes to the first action, the more people you will get to say yes to your BIG ask.

#2. Leverage public commitments

This one’s not possible always, but whenever you can, create a perception that a prospect’s commitment is public. You can almost always guarantee better results through public commitments. Because people don’t just want to look consistent to themselves but also to the people around them.

For example, once prospects follow your small action of signing up for a free trial, invite them to like your Facebook page — this can invoke a sense of a social commitment.  

#3. Reward your prospect

Try to make the situation a win-win by rewarding prospects for doing the small action.

Your choice of a reward will depend on your business.

For example, if you’re a consultant, you can offer your prospect a few minutes of free consulting. You can also offer different kinds downloadable material like editable templates or free ebooks.

It’s a fact that we like people who help us meet our goals. If you offer content that will help people get closer to their goals, they will like you. And they’ll be even more likely to say yes to your second and bigger request.

Wrapping Up…

The foot in the door marketing technique is simple: Ask for a small action that a prospect will do willingly. And then ask for a big action.

The idea is to get an upfront commitment by getting the prospect to do a small action. This small action will prompt the prospect to repeat the act of compliance when asked to do the big action.

The foot in the door marketing technique is a powerful compliance tactic. Depending on your business, you can find creative ways to make it a part of your lead generation process.

Like I said earlier, quizzes seem to do really well, and with Digioh, you can create one within minutes.

Do you need any help with choosing the right small action for your audience? And do you’ve any other questions about this technique? Leave them in the comments below!

Digioh Customer Success Story - MadeOn Skin Care Products

How a Switch to the Digioh Lightbox Increased MadeOn Skin Care’s Daily Subscribers by More Than 1000%

Discover how the Digioh Lightbox made it possible for MadeOn Skin Care to achieve conversion rates as high as 39% conducting just two campaigns over the space of 10 days

Renee Harris, owner and founder of MadeOn Skin Care Products, created her first lotion bar out of desperation mixed with creativity.

The creativity came from the pleasure she took in making things in the kitchen, whether soap, bread or juice.

The desperation came, literally, from her hands — the pain she constantly had from cuts and splits and dry skin she got from going about her daily activities.

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Not only did that bar heal her skin within days, it cured her son’s seasonal eczema.

The results prompted Renee and her sons to take the bar to the local farmer’s market for testing.

The feedback was positive and MadeOn Skin Care was born.

Since the start of its market presence in 2009, MadeOn has become exclusively an e-commerce site.

From a one-product shop, it has expanded its offerings to include remedies for other common skin problems.

But what really makes MadeOn unique is that it reveals the recipes for its products so customers can make them at home.

The Challenge

MadeOn Skin Care was looking to increase its revenue for Fall 2015. Rather than hike prices or add more products, it chose to focus on growing the number of email subscribers.

MadeOn had good traffic coming to its site but Renee felt the conversion rate for the traffic could be improved.

She wanted a chance to interact with the newcomers and introduce her products in that few-second visit before they left the page.

MadeOn had been using a popular competitor modal popup that just wasn’t doing the job. What it specifically wanted was the ability to deliver a targeted message based on traffic source.

As Renee explains,

“I needed the correct message to nurture the new leads. I wanted to personalize it. I also wanted to make sure my regular customers were ‘captured’ on the site as regulars.

I know exactly where a good amount of my traffic comes from, and I wanted to be able to give them a really targeted offer or message that my regular customers wouldn’t necessarily see.”

After looking at a number of alternatives, MadeOn chose the Digioh Lightbox as the right solution.

Renee was sold on Digioh’s ability to get detailed visitor data such as referral source so that different Digioh lightboxes could use this data to deliver highly targeted messages and offers.

The Solution

Days 1 to 5: Testing the Waters With the Coupon Offer on Exit Campaign

MadeOn first launched a coupon offer on exit campaign.

The campaign worked by displaying a Digioh lightbox offering a 15% discount coupon to all visitors when they exited the site. In exchange for the coupon, visitors signed up to receive the MadeOn email newsletter.

MadeOn Skin Care Coupon on Exit Campaign

The aim of the campaign was three-fold:

  1. Start collecting email addresses and tracking visitors
  2. Test-drive the Digioh Lightbox
  3. Determine visitors’ willingness to opt in

After five days of conducting the campaign, MadeOn measured the results:

  • 23 coupon opt-ins from 276 lightbox displays, resulting in an 8% conversion rate

Days 6 to 10: Nurturing Existing Leads and Growing Subscribers With the Share the Contest Campaign

MadeOn liked how the Digioh Lightbox performed and determined there was enough of an interest from site visitors to proceed to the next level.

On day six, it launched a contest to win a gift certificate for $50 to be spent on any MadeOn product.

What made this giveaway unique was the ability to “share the contest” through email referrals. Anyone who entered the contest could send an invitation to a friend. If that friend also entered the contest and either of them won, both would receive a gift certificate.

To conduct the campaign, MadeOn created a new Digioh lightbox to display the contest announcement and entry form to unconverted website visitors (those not yet subscribed to the email newsletter).

SaveOn Skin Share the Contest Camapign

It also sent the contest announcement and entry form to its existing email subscribers using its MailChimp account.

To combine the two prongs of the campaign, MadeOn integrated the Digioh lightbox with the email list in MailChimp.

The Share the Contest campaign had very specific goals:

  1. Grow the email list through contest referrals
  2. Measure lead nurturing efforts by tracking contest conversions of existing email subscribers

After five days of conducting the new campaign, MadeOn looked at the results, separating desktop from mobile users:

Desktop

  • 387 contest entries from 1,040 lightbox displays, resulting in a 37% conversion rate
  • 103 email referrals from the 387 entries, resulting in a 27% conversion rate

Mobile

  • 347 contest entries from 852 lightbox displays, resulting in a 41% conversion rate
  • 85 email referrals from the 347 entries, resulting in a 24% conversion rate

Summary

MadeOn Skin Care’s primary goal over the 10 days of the campaigns was to grow their email subscriber list with new leads. Here are the results of that effort:

  • 100 new subscribers were added over the first 5 days of the campaign through the Coupon Offer on Exit campaign
  • 175 new subscribers were added over the last 5 days of the campaign through the Share the Contest campaign

Over the total 10 days of conducting the lightbox campaigns together with the email campaigns, MadeOn Skin Care gained an average of 27 new subscribers per day compared to their 2.3 subscriber average prior to using the Digioh Lightbox.

How Digioh Went the Extra Mile

Digioh’s technology and core competencies were key factors behind MadeOn Skin Care’s choice of solution.

But it was Digioh’s willingness to go the extra mile and offer personalized attention to MadeOn’s owner, Renee, that made it stand out from the crowd.

Here’s what she had to say:

Rishi and Kaushal walked me through my campaigns, showing me all the capabilities, answering my endless questions, and responding in a timely manner when I emailed ‘can it do this?’ questions.

Their knowledge and suggestions on using autoresponders to meet my particular goals gave me the boost of confidence I needed as a marketer to continue the ongoing success I’ve had since I’ve implemented the Lightbox.”

MadeOn Skin Care Products

Future Opportunities

Renee and MadeOn Skin Care are constantly brainstorming new ideas for using the Digioh Lightbox. Some of these ideas are:

  • Targeting new visitors coming from the highest traffic source and offering something they can’t resist
  • Developing new offers and messaging based on visitor site behavior such as number of pages visited, time on the site and specific pages visited
  • Improving campaign integration with inbound marketing tactics

MadeOn is very excited about putting these ideas into play and looks forward to continuing its productive and profitable relationship with Digioh.


View and download the customer story

To view a digital version of the customer story, click the image below. You can also download and print a free copy.

Digioh Customer Success Story - MadeOn Skin Care


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The 5 Inbound Marketing Tactics That Fuel Lead Generation

The 5 Inbound Marketing Tactics That Fuel Lead Generation

In the age of the self-educated buyer, traditional lead generation strategies no longer cut it.

Today, lead gen is about being found and developing ongoing relationships using multiple, integrated channels. And it’s the marketers who are powering this process, developing and nurturing quality leads well before they are passed on to sales. Continue reading

Photo by Forgemind ArchiMedia / CC BY 2.0

14 Must-Use Tactics to Build a Better Email List

Have you heard that email marketing is dead? How can that be, you ask? Well, it can’t because it isn’t. Email marketing is absolutely, positively NOT dead. If anything, the patient is alive and kicking more than ever. So if you’re thinking about ditching your email list in favor of search or social media, think again. Continue reading

Coupons

8 Tips to Effectively Leverage Coupons and Turn Visitors Into Leads and Leads Into Customers

When was the last time you used a coupon? Think hard. Can you remember how you got it? What was it about the coupon that made you want to use it? And if you did use the coupon, how and when did you use it and why?

If you can’t remember the answer to these questions, congratulations, you’re human! Continue reading

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Capture More Leads with Inbound Marketing Software

The Best Inbound Marketing Tool

Marketing has changed. Today’s consumer take their time to get informed about a product before buying it. Thanks to Google, Yelp, Wikipedia, and a wide variety of websites, your customers can easily gather enough information to be well-informed on any topic in minutes, and that information dictates which companies they choose to work with.

People have adapted their habits when it comes to browsing the internet, but there’s a way to take advantage of those new browsing habits. Just think about the last time you made a purchase decision – did you “Google It” before making up your mind?

What is inbound marketing?

Inbound marketing is where your customers find you!… Instead of you chasing them down. Inbound marketing is a method of creating SEO friendly (i.e. people can find you on Google), customer-centric content that your audience is looking for, rather than trying to reach out to someone who may or may not be interested in what you have to offer.

Outbound marketing has been the standard way of doing things for a while now. You buy ads, set up a newsletter, send out cold emails, make cold calls, and generally shout into the darkness about your site in hopes that someone will hear you and respond. And to be completely fair about it, if you shout loud enough, you will attract some visitors to your site, but they might not be the visitors you were hoping for.

Inbound marketing works differently. Instead of doing everything in your power to reach outward in hopes of finding your audience, you create high quality content like blog posts, videos, podcasts, and interactive demos. By doing so, you’re ensuring that your audience will want to find you. Outbound marketing yields a mixture of visitors who are interested in what you have to offer and visitors who had the wrong idea about your business. Some of those leads are warm, and some aren’t; it’s a mixed bag. With inbound marketing every visitor is a warm lead. They’re coming to your site because they’re interested in what you offer, not because you were the loudest voice on the internet.

Why should you use inbound marketing?


Let’s start with the cold hard facts. According to Hubspot, inbound marketing costs 61% less to implement than outbound marketing, and it has been proven to generate 54% more leads. If your marketing budget looks a little like the piggy bank above, those two facts alone should be reason enough to give it a try, but there are plenty of benefits beyond the severely decreased cost per lead. For starters, each lead you get will be warm. With inbound marketing, your audience finds you naturally; in other words, they’re already interested in what you have to offer before they ever hear your sales pitch. Even better, if you start with great content, your visitors will come back to your site again and again, giving you even more chances to take advantage of a warm lead!

You have good content! Now how do you make that content work for you?


If you start with good content, every visitor to your site will be a warm lead. All you have to do from there is capture that lead, and that’s where Digioh comes in. Our lightbox is a robust and powerful tool that helps you put the right call to action in front of the right visitor.

Once you’ve used inbound marketing to bring warm leads to your site, the Digioh Lightbox can help you to capture your visitors’ interest by presenting a compelling offer to them. By offering a free guide, a one on one consultation, or a discount on their next purchase, you can get your visitors to subscribe to your mailing list, or provide their contact info. Once you have that contact info, you can help them understand why they should buy your product.

The Digioh Lightbox is designed to put the power in the marketer’s hands. Once it’s installed on your site, you won’t need to deal with the IT department to make changes. Just log into Digioh, and use our user friendly editor to change your call to action, or alter the appearance of the lightbox, and then just hit the publish button to push those changes to your site.

Our lightbox also offers a suite of powerful rules you can use to set who sees the it and when. You can create a lightbox that will only show to users who came to your site from a specific referrer, you can target your lightbox based on the visitor’s geographic location, and you can target it based on the page your visitors are viewing. These customization options make it easy to put the right call to action in front of the right visitor.

All of those customization options make easy to create an engaging form to present to your visitors. If you know where they came in from, and what page on your site they’re reading, it’s easy to craft a message that’s going to appeal directly to their needs. You know what they’re looking for, and now you can craft an opt in form that shows them you can give them what they need!

With all of these powerful tools at your disposal, it’s easy to turn visitors into leads, and leads into conversions!  Don’t let all that time and effort you put into making great content go to waste; use the Digioh lightbox to engage your visitors, and you’ll be able to take full advantage of the audience your content has brought to your site!

You have to see it to believe it – click here to reserve an appointment for a demo today!