Category Archives: Lead Generation

Digioh Customer Success Story - MadeOn Skin Care Products

How a Switch to the Digioh Lightbox Increased MadeOn Skin Care’s Daily Subscribers by More Than 1000%

Discover how the Digioh Lightbox made it possible for MadeOn Skin Care to achieve conversion rates as high as 39% conducting just two campaigns over the space of 10 days

Renee Harris, owner and founder of MadeOn Skin Care Products, created her first lotion bar out of desperation mixed with creativity.

The creativity came from the pleasure she took in making things in the kitchen, whether soap, bread or juice.

The desperation came, literally, from her hands — the pain she constantly had from cuts and splits and dry skin she got from going about her daily activities.

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Not only did that bar heal her skin within days, it cured her son’s seasonal eczema.

The results prompted Renee and her sons to take the bar to the local farmer’s market for testing.

The feedback was positive and MadeOn Skin Care was born.

Since the start of its market presence in 2009, MadeOn has become exclusively an e-commerce site.

From a one-product shop, it has expanded its offerings to include remedies for other common skin problems.

But what really makes MadeOn unique is that it reveals the recipes for its products so customers can make them at home.

The Challenge

MadeOn Skin Care was looking to increase its revenue for Fall 2015. Rather than hike prices or add more products, it chose to focus on growing the number of email subscribers.

MadeOn had good traffic coming to its site but Renee felt the conversion rate for the traffic could be improved.

She wanted a chance to interact with the newcomers and introduce her products in that few-second visit before they left the page.

MadeOn had been using a popular competitor modal popup that just wasn’t doing the job. What it specifically wanted was the ability to deliver a targeted message based on traffic source.

As Renee explains,

“I needed the correct message to nurture the new leads. I wanted to personalize it. I also wanted to make sure my regular customers were ‘captured’ on the site as regulars.

I know exactly where a good amount of my traffic comes from, and I wanted to be able to give them a really targeted offer or message that my regular customers wouldn’t necessarily see.”

After looking at a number of alternatives, MadeOn chose the Digioh Lightbox as the right solution.

Renee was sold on Digioh’s ability to get detailed visitor data such as referral source so that different Digioh lightboxes could use this data to deliver highly targeted messages and offers.

The Solution

Days 1 to 5: Testing the Waters With the Coupon Offer on Exit Campaign

MadeOn first launched a coupon offer on exit campaign.

The campaign worked by displaying a Digioh lightbox offering a 15% discount coupon to all visitors when they exited the site. In exchange for the coupon, visitors signed up to receive the MadeOn email newsletter.

MadeOn Skin Care Coupon on Exit Campaign

The aim of the campaign was three-fold:

  1. Start collecting email addresses and tracking visitors
  2. Test-drive the Digioh Lightbox
  3. Determine visitors’ willingness to opt in

After five days of conducting the campaign, MadeOn measured the results:

  • 23 coupon opt-ins from 276 lightbox displays, resulting in an 8% conversion rate

Days 6 to 10: Nurturing Existing Leads and Growing Subscribers With the Share the Contest Campaign

MadeOn liked how the Digioh Lightbox performed and determined there was enough of an interest from site visitors to proceed to the next level.

On day six, it launched a contest to win a gift certificate for $50 to be spent on any MadeOn product.

What made this giveaway unique was the ability to “share the contest” through email referrals. Anyone who entered the contest could send an invitation to a friend. If that friend also entered the contest and either of them won, both would receive a gift certificate.

To conduct the campaign, MadeOn created a new Digioh lightbox to display the contest announcement and entry form to unconverted website visitors (those not yet subscribed to the email newsletter).

SaveOn Skin Share the Contest Camapign

It also sent the contest announcement and entry form to its existing email subscribers using its MailChimp account.

To combine the two prongs of the campaign, MadeOn integrated the Digioh lightbox with the email list in MailChimp.

The Share the Contest campaign had very specific goals:

  1. Grow the email list through contest referrals
  2. Measure lead nurturing efforts by tracking contest conversions of existing email subscribers

After five days of conducting the new campaign, MadeOn looked at the results, separating desktop from mobile users:

Desktop

  • 387 contest entries from 1,040 lightbox displays, resulting in a 37% conversion rate
  • 103 email referrals from the 387 entries, resulting in a 27% conversion rate

Mobile

  • 347 contest entries from 852 lightbox displays, resulting in a 41% conversion rate
  • 85 email referrals from the 347 entries, resulting in a 24% conversion rate

Summary

MadeOn Skin Care’s primary goal over the 10 days of the campaigns was to grow their email subscriber list with new leads. Here are the results of that effort:

  • 100 new subscribers were added over the first 5 days of the campaign through the Coupon Offer on Exit campaign
  • 175 new subscribers were added over the last 5 days of the campaign through the Share the Contest campaign

Over the total 10 days of conducting the lightbox campaigns together with the email campaigns, MadeOn Skin Care gained an average of 27 new subscribers per day compared to their 2.3 subscriber average prior to using the Digioh Lightbox.

How Digioh Went the Extra Mile

Digioh’s technology and core competencies were key factors behind MadeOn Skin Care’s choice of solution.

But it was Digioh’s willingness to go the extra mile and offer personalized attention to MadeOn’s owner, Renee, that made it stand out from the crowd.

Here’s what she had to say:

Rishi and Kaushal walked me through my campaigns, showing me all the capabilities, answering my endless questions, and responding in a timely manner when I emailed ‘can it do this?’ questions.

Their knowledge and suggestions on using autoresponders to meet my particular goals gave me the boost of confidence I needed as a marketer to continue the ongoing success I’ve had since I’ve implemented the Lightbox.”

MadeOn Skin Care Products

Future Opportunities

Renee and MadeOn Skin Care are constantly brainstorming new ideas for using the Digioh Lightbox. Some of these ideas are:

  • Targeting new visitors coming from the highest traffic source and offering something they can’t resist
  • Developing new offers and messaging based on visitor site behavior such as number of pages visited, time on the site and specific pages visited
  • Improving campaign integration with inbound marketing tactics

MadeOn is very excited about putting these ideas into play and looks forward to continuing its productive and profitable relationship with Digioh.


View and download the customer story

To view a digital version of the customer story, click the image below. You can also download and print a free copy.

Digioh Customer Success Story - MadeOn Skin Care


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The 5 Inbound Marketing Tactics That Fuel Lead Generation

The 5 Inbound Marketing Tactics That Fuel Lead Generation

In the age of the self-educated buyer, traditional lead generation strategies no longer cut it.

Today, lead gen is about being found and developing ongoing relationships using multiple, integrated channels. And it’s the marketers who are powering this process, developing and nurturing quality leads well before they are passed on to sales. Continue reading

Photo by Forgemind ArchiMedia / CC BY 2.0

14 Must-Use Tactics to Build a Better Email List

Have you heard that email marketing is dead? How can that be, you ask? Well, it can’t because it isn’t. Email marketing is absolutely, positively NOT dead. If anything, the patient is alive and kicking more than ever. So if you’re thinking about ditching your email list in favor of search or social media, think again. Continue reading

Coupons

8 Tips to Effectively Leverage Coupons and Turn Visitors Into Leads and Leads Into Customers

When was the last time you used a coupon? Think hard. Can you remember how you got it? What was it about the coupon that made you want to use it? And if you did use the coupon, how and when did you use it and why?

If you can’t remember the answer to these questions, congratulations, you’re human! Continue reading

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Capture More Leads with Inbound Marketing Software

The Best Inbound Marketing Tool

Marketing has changed. Today’s consumer take their time to get informed about a product before buying it. Thanks to Google, Yelp, Wikipedia, and a wide variety of websites, your customers can easily gather enough information to be well-informed on any topic in minutes, and that information dictates which companies they choose to work with.

People have adapted their habits when it comes to browsing the internet, but there’s a way to take advantage of those new browsing habits. Just think about the last time you made a purchase decision – did you “Google It” before making up your mind?

What is inbound marketing?

Inbound marketing is where your customers find you!… Instead of you chasing them down. Inbound marketing is a method of creating SEO friendly (i.e. people can find you on Google), customer-centric content that your audience is looking for, rather than trying to reach out to someone who may or may not be interested in what you have to offer.

Outbound marketing has been the standard way of doing things for a while now. You buy ads, set up a newsletter, send out cold emails, make cold calls, and generally shout into the darkness about your site in hopes that someone will hear you and respond. And to be completely fair about it, if you shout loud enough, you will attract some visitors to your site, but they might not be the visitors you were hoping for.

Inbound marketing works differently. Instead of doing everything in your power to reach outward in hopes of finding your audience, you create high quality content like blog posts, videos, podcasts, and interactive demos. By doing so, you’re ensuring that your audience will want to find you. Outbound marketing yields a mixture of visitors who are interested in what you have to offer and visitors who had the wrong idea about your business. Some of those leads are warm, and some aren’t; it’s a mixed bag. With inbound marketing every visitor is a warm lead. They’re coming to your site because they’re interested in what you offer, not because you were the loudest voice on the internet.

Why should you use inbound marketing?


Let’s start with the cold hard facts. According to Hubspot, inbound marketing costs 61% less to implement than outbound marketing, and it has been proven to generate 54% more leads. If your marketing budget looks a little like the piggy bank above, those two facts alone should be reason enough to give it a try, but there are plenty of benefits beyond the severely decreased cost per lead. For starters, each lead you get will be warm. With inbound marketing, your audience finds you naturally; in other words, they’re already interested in what you have to offer before they ever hear your sales pitch. Even better, if you start with great content, your visitors will come back to your site again and again, giving you even more chances to take advantage of a warm lead!

You have good content! Now how do you make that content work for you?


If you start with good content, every visitor to your site will be a warm lead. All you have to do from there is capture that lead, and that’s where Digioh comes in. Our lightbox is a robust and powerful tool that helps you put the right call to action in front of the right visitor.

Once you’ve used inbound marketing to bring warm leads to your site, the Digioh Lightbox can help you to capture your visitors’ interest by presenting a compelling offer to them. By offering a free guide, a one on one consultation, or a discount on their next purchase, you can get your visitors to subscribe to your mailing list, or provide their contact info. Once you have that contact info, you can help them understand why they should buy your product.

The Digioh Lightbox is designed to put the power in the marketer’s hands. Once it’s installed on your site, you won’t need to deal with the IT department to make changes. Just log into Digioh, and use our user friendly editor to change your call to action, or alter the appearance of the lightbox, and then just hit the publish button to push those changes to your site.

Our lightbox also offers a suite of powerful rules you can use to set who sees the it and when. You can create a lightbox that will only show to users who came to your site from a specific referrer, you can target your lightbox based on the visitor’s geographic location, and you can target it based on the page your visitors are viewing. These customization options make it easy to put the right call to action in front of the right visitor.

All of those customization options make easy to create an engaging form to present to your visitors. If you know where they came in from, and what page on your site they’re reading, it’s easy to craft a message that’s going to appeal directly to their needs. You know what they’re looking for, and now you can craft an opt in form that shows them you can give them what they need!

With all of these powerful tools at your disposal, it’s easy to turn visitors into leads, and leads into conversions!  Don’t let all that time and effort you put into making great content go to waste; use the Digioh lightbox to engage your visitors, and you’ll be able to take full advantage of the audience your content has brought to your site!

You have to see it to believe it – click here to reserve an appointment for a demo today!