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How to: Convert with Digioh’s New Mobile Conversion Suite and Google’s Mobile Updates

Hey all! We’ve developed and implemented some fantastic new tools for your conversion needs. Much of it will help you get a head-start on some upcoming changes with Google’s algorithms, but even if that weren’t happening there are still plenty of powerful updates to Digioh that we think you’ll be excited about.

Google Is Changing Their Mobile Algorithm—We’ve Got You Covered!

First up: some news! Google is adjusting its algorithms. However, keep in mind: this only applies to pages accessed on a mobile device (i.e. on a tablet or a phone). The ranking of mobile sites is now affected by an additional criteria: the degree to which a popup obscures page content or distracts readers. This means that full-screen popups or large ones that scroll with the reader can negatively affect your search rank. While Google won’t delist a site for such popups, it is still damaging. Lightboxes fall under Google’s definition of “popup,” so traditional uses—like full-screen coverage for subscription popups—will need to be adjusted accordingly.

Google has put out a diagram showing what will be affected by their new rules and what won’t:

Mobile Conversion Google Does not Like

Mobile Conversion Google Allows

As you can see, things like traditional Lightbox popups can affect ranking, as can fullscreen popups. On the other hand, popups for security reasons (like cookie authorization and age verification) and banner-style popups won’t affect ranking.

The option highlighted in red is what we’re going for here with our latest feature: the Banner Widget Here at Digioh, we knew these changes were coming so we developed the Banner Widget, a tool that will help you optimize your mobile-accessed site without getting deranked on Google. (Note that Google is the only traffic source that this is a necessity for, but you can still set it up for other sources (like Facebook) if you’d like!)

Introducing the Banner Widget

The Banner Widget is essentially a mobile Lightbox designed to work well with mobile SEO algorithms. Like other lightboxes, you can use it with any number of functions and you can design it in almost any way you want! (The basic feel of the Banner WIdget is akin to the app download boxes that show up on some sites. Unobtrusive, simple, and effective.)

Another similarity with the standard Lightbox is the ease of setup. Let’s go through a quick example.

Starting a New Banner

First things first: sign in to your Digioh account. If you don’t yet have one, you can sign up for a free trial account to get a feel it, or you can drop us a line and we’ll be happy to take you through a quick, personalized demo.

Once you’ve logged in, hit the “New” option.

Lightbox Main Page

The next page will have several different Lightbox options. Select the “Banner” option; this will narrow your options down to templates for Banner Widgets.

Mobile Conversion Suite Banner Templates

For this example, we’ll choose the basic red-on-white template:

Mobile Conversion Suite Banner Template

Exploring Features

Now that we’ve selected a template, there are a good number of features you can use to make the most of it: color, design, text, forms, etc. Below, you can see the options that are set for the example widget that control its various features. This one controls the text for the button:

Mobile Conversion Suite Banner Submit Button

And this one controls the text in the box:

Mobile Conversion Suite Banner Discount Text

The “Form” option also controls the email form. You can adjust it to work for nearly any form you need. to use.

Once you’ve got the design to your liking, there are a few other things you can do with it—all of which have been specially designed to help you get the best out of mobile visitors. You can find these by selecting the “Lightbox/SIdebar/Inline/Banner” option in the accordion list on the left.

Mobile Conversion Suite Accordion

Positioning on Page

The first option you’ll see is that of the positioning on the page. With this option, you can choose whether your widget will be on the top of the screen or the bottom of it.

  Mobile Conversion Suite Placement Options

Overlap Options

This option determines whether your widget will displace page content or will be overlaid on it. Think of this as a traditional banner ad versus a popup. One is inline with the text and the other is on top of it. Neither is wrong; your purposes will help you determine which works best for you (but do note that, depending on your site’s design, if you have set positioning to “top,” it could block header menus, and if you have positioned it at the bottom, it could obscure footer info).

Mobile Conversion Suite Overlap Options

Stickiness of Widget

Stickiness will be important to consider, as each option has its own advantage and disadvantage.

Mobile Conversion Suite Stickiness Options

In a fixed position, the banner will disappear as the user scrolls through the page (just like the rest of the page content). This is very inconspicuous but at the cost of being in front of your users at all times. When the option of “scrolls” is selected, however, the banner will remain where it is on the display as the user continues downward—keeping it in front of the users at the cost of covering part of the screen. We recommend using a fixed position, but depending on your needs the scrolling option may work better for you.

Additional Pages

We have found that many people use multiple Lightboxes together to accomplish their purposes (e.g. once a user submits their information, a thank-you page pops up), and we’ve made things much easier from here on out. We’re super excited to share the option to set up multiple pages in a single Lightbox now! A good visual example for our current banner is this:

Mobile Conversion Suite Banner Thank-you Page

This is a “second page,” so to say, of the same widget that pops up upon the user submitting their email through it. Setting this (or any other extra page you may want) is quick and easy, working just like the main page. To get it set up, though, you first need to change the button’s action appropriately.

Mobile Conversion Suite Extra Page Options

As you can see, there is an option to open another Lightbox, but there is also an option to show a thank-you page or to show up to four other pages. This can be used to open a help page or anything else you need, and it’s all in one central place!

Additional Device-targeting Options

Another new feature we have is the ability to target by more types of devices! If you are on the Lightbox home-screen, you can select the “Edit” option to the right of the Lightbox title; if you are in the design area, hit the Conditions tab in the accordion list and then click “Edit Conditions.”

"Edit Conditions" button

The first thing that will pop up is the option to target by one of three different devices: a phone, a tablet, or a desktop.

Mobile Conversion Suite Device Type Options

With this, you can set specific Lightboxes and banners for specific devices down to even showing different options for tablet users!

Targeting a Combination of Devices

You may find that you would like to target a combination of devices instead of just one. To do this, you would select one of the targeted devices (as done above), then select “Add New Rule.”

Mobile Conversion Suite - Add New Rule

Now open the dropdown, and select “Device Type.”

Mobile Conversion Suite - Add Additional Targeted Device Dropdown

Now you just select the additional device you want to target from the dropdown!

BrowserStack.com

One of the best things about the Digioh system is that you can preview your widgets and Lightboxes directly in the editor, but sometimes you want to see it on a real device. What we use when we test for our own site is BrowserStack.com.

Mobile Conversion Suite BrowserStackThey have multiple device options we use to test things out, and the options with the device icon next to them are real devices, not emulators, so we get the full picture no matter what. You can get a free trial with them if you want to test things out yourself. We highly recommend them.

Let’s Get You Set Up!

So let’s get going! Go ahead and try out Digioh for your site (remember, it’s free to try!) and see just how much it can help you increase conversions. If you want some help or guidance or simply want some stuff worked on for you, just send us a message and we’ll be more than happy to help out. We take pride in our customer service, and we know you won’t be disappointed; only the best for you!

About Mitchell D. West

Mitchell D. West is an Oregon native who writes conversion-focused marketing tips for online marketers, his regular implementation of which is running the weekly how-to feature on Digioh. Leave a comment or send him a note if you'd like a specific conversion strategy for your business!