If you’re always digging for in-depth game reviews, you probably know about Game Rant. With a high authority site and a massive social following, Game Rant is a game lover’s go-to resource for reviews of the top video games.
Read on to find out how GameRant.com used Digioh to boost its email signups and jumped from just 30 signups per day to a whopping 120 signups every day.
Despite being a popular and a high traffic site, Game Rant wasn’t maximizing its list building potential. Game Rant was convinced that given the heavy traffic that their site generated, they could collect more emails.
More emails meant a more engaged and a consistently returning audience. Game Rant also observed that email subscribers visited more pages during each visit as compared to the traffic from other sources.
Game Rant chief, Vic, said that the biggest challenge they faced while building their list was making targeted offers. As Vic said: “ A generic sitewide pop up did not work very well.“
To explore the potential solutions, Vic had a quick discussion with the Digioh team.
Vic says: “[We] spoke with Digioh about how to entice people to sign up. They suggested a downloadable product of interest to a specific audience would work very well. It was up and running within about a week.”
Based on the Digioh team’s suggestion, Game Rant chose 2 topics on the site and developed downloadable freebies to offer on pages related to them.
For their hugely popular content on the Fallout 4 series, Game Rant created a downloadable freebie called “Fallout 4 Survival Guide.” This freebie was then offered to visitors who landed on any content about Fallout 4 and stayed at least 30 seconds.
You should know that Digioh offers FREE conversion optimization consultation to all its customers. To further help their clients succeed, all the Digioh customers have access to the team’s designers.
In the case of Game Rant, once it was decided to show targeted email offers with the downloadable freebies, Digioh’s in-house designers designed custom lightboxes for Game Rant (different versions for the desktop and mobile).
Game Rant then used Digioh’s advanced targeting features to display the lightbox on specific pages on the site.
Setting up targeting in Digioh –
As you can see in the following screenshot, Game Rant set up URL-based targeting.
Using 5 simple rules, Game Rant was able to display the lightbox on specific pages for a predetermined period –
1. Current Page URL:
This field determined the pages/posts on which the lightbox would show up. Game Rant set the lightbox to show up when a visitor landed on a URL that contained the term “fallout.”
2. Total Seconds On Page:
The total seconds field gauged the engagement level of the visitor. Setting this field to 30 seconds meant that the visitor was fairly interested. It also eliminated the fear of irritating the visitor by showing the opt-in offer too soon.
3. Display Until:
Game Rant set up the lightbox to stop appearing in either of the following two cases:
1. The visitor closed the lightbox
2. The visitor subscribed
This nifty feature saved Game Rant from annoying the reader if the reader had either already subscribed or wasn’t interested.
4. Device Type:
Since Digioh allows device-level targeting, Game Rant was able to show this popup only to the visitors who visited using their desktops or laptops.
(A mobile-friendly design was shown on mobile devices.)
5. Max Displays Per Session:
By using the maximum displays per session rule, Game Rant restricted the displaying of the lightbox to just once per user session.
Before Game Rant optimized its list building efforts, it only displayed a generic sitewide popup.
“Prior to this we were getting about 30 sign-ups per day. Using this targeted method (which loaded on far fewer pages) increased our sign-ups by 3-4X.”
What’s next for Game Rant
While Game Rant is using Digioh’s targeting rules to build lists, it’s yet to use the data that Digioh collects for more advanced optimization tactics like list segmentation and personalizing.
For each subscriber, Digioh collects a lot of information like the subscriber’s source, landing page, demographics, and more. This information can be sent to a number of CRM and email marketing software.
Integrating this information with an email marketing software allows you to segment your list and create targeted autoresponder sequences that further push your subscribers down your conversion funnel.
Game Rant’s power tip for people struggling with conversion rates
Having experienced the goodness of advanced level targeting, Vic shares this great insight with people struggling to get higher conversion rates: “Make sure you target the audience. Keep in mind the interests of the visitors either to the overall topic of your site or the particular article they land on.”
At Digioh, we’re always stressing the importance of targeting. Even if your website doesn’t cover such diverse niches as Game Rant, you can still benefit from targeting.
And we absolutely love what Game Rant had to say about us: