What Is the Teaser Follow?
The teaser follow is exactly what it sounds like: it’s the ability to have your teaser follow a visitor as they navigate your site, no matter how many times they change pages. The teaser grabs the visitor’s attention, which gives you the chance to get them on your mailing list in exchange for something—handy, eh? When the user clicks on the teaser, one of two things can happen: a sidebar will pop out; the Lightbox will pop up.
And why is this so handy? Because visitors may close out popups or ignore teasers, only to later run into a problem: they’ve decided they are interested in what you’re offering, but now they can’t figure out how to get it.
There are a few ways you can use the teaser follow, and we’ll cover two broad methods here.
How to Be Aggressive with the Teaser Follow
The first method we’re discussing is the aggressive method. This doesn’t mean that you’re badgering the visitor or throwing a barrage of things at them (because we all know that doesn’t work). Instead, it is a subtle but, well, aggressive way of reminding them that what your product is exactly what they need.
When a visitor comes to your site for the first time and you’ve set up the aggressive follow, the Lightbox (or sidebar) pops up and alerts them to whatever it is you’re offering—an ebook, a discount on a product, etc. As they navigate from page to page, the teaser continues to follow them, and the Lightbox will continue showing up on each new page-load.
For an ecommerce site or something similar, this is fantastic: it keeps your visitors’ minds on your product.
And the best part about it? How quick and easy it is to set up. Seriously, this is all that you have to do:
Step 1: Navigation
Log in to your Digioh account. If you weren’t automatically brought to the “Lightboxes” page, go ahead and hit the tab for it. Select the name of the Lightbox you plan to edit.
Step 2: Setting Conditions.
Select the “Conditions” tab in the accordion list on the left. Click “Edit Conditions.”
Click “Add New Rule.”
Select “Total seconds on page” in the “Choose a property…” drop-down.
And that’s it! Your visitors will now see your teaser and the related popup every time they go to a page on your site.
How to Be Passive with the Teaser Follow
“Well that was easy,” you say. “What if I don’t want my visitors to be shown this sort of popup every time they navigate to a new page, but I still want them to be aware of my service and able to access a Lightbox?” Then by golly if this other method isn’t exactly what you’re looking for! Whereas the aggressive method continually (and aggressively) reminds your visitors of what you’re offering, the passive method still makes them aware of it without the “in your face” marketing of the aggressive method.
With the passive method, your visitors will still see a simple teaser button, and it will still follow them as they scroll through the page, but it will not take over the page. And you guessed it, this is just as easy to set up as the aggressive method is.
The process is exactly the same, plus one simple step. Do what you did to create the aggressive teaser. Once you have done that, find the 0 in the second drop-down (after the “Greater than” drop-down) to a much larger number (e.g. 4000).
And you’re done! With just a few clicks of the mouse and keyboard, you have access to some serious versatility.
Design Hacks with the Teaser Follow
What else can you do with this? Lots of things! You can choose from several preset themes for your teaser, and if you want to change something (even if it seems small), you have that option!
You can also completely customize when, where, and why the teaser shows up on your pages. Anything from limiting its appearance to only desktops (rather than mobile) to targeting certain geodemographics is possible.
Sadly, that’s it for this edition of “How To.” Be sure to subscribe for more weekly hacks and how-to’s! If you don’t have Digioh, sign up for a personalized demo to see if it’s right for your business. Chances are good that it is!