Category Archives: Content Marketing

2016 B2B Content Marketing Data and Insights: Content, Goals and Metrics

2016 B2B Content Marketing Data and Insights Part 2: Content, Goals and Metrics [Infographic]

Welcome to Part 2 of our three-part infographic series highlighting key data and insights gathered from the 2016 B2B Content Marketing Benchmarks, Budgets and Trends report produced by Content Marketing Institute and MarketingProfs.

What we’re hoping to do with the series is answer the one question in the minds Continue reading

2016 B2B Content Marketing Data and Insights: Effectiveness and Strategy

2016 B2B Content Marketing Data and Insights Part 1: Effectiveness and Strategy [Infographic]

The Content Marketing Institute and MarketingProfs have done it again. 2016 B2B Content Marketing Benchmarks, Budgets, and Trends is out and what stands out most this year is just how few marketers say they are effective at content marketing (30%).

So what does it take to be an effective content marketer Continue reading

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Leverage What You Know About Your Visitors to Deliver Highly Targeted Relevant Content

You already know that delivering targeted relevant content to visitors boosts your site’s conversion rate. And you also know that the key to delivering relevant content is knowing who your visitors are, especially how aware they are of your product or service and how it meets their needs. What you may not know Continue reading