Category Archives: Case Study

Carbide Processors

How Carbide Processors Increased Its Lead Generation by 50% With Digioh

Carbide Processors — the makers of the world’s best brazed tools — offers 23,000+ hand-picked woodworking tools on its online portal.

Established in 1981 by Tom Walz, Carbide Processors holds the patent on the technology that boosts the life of saw tips and uses its experience and expertise to recommend the best tools to hundreds of professional saw mills, international manufacturers, and craftsmen.

The Challenge

As a marketplace that offers a diverse range of products (right from tool parts to complex, advanced machinery), Carbide Processors needed a better way to get leads, convert them, and collect buyer feedback.

The Solution

To overcome its biggest challenges, Carbide Processors switched to Digioh. And with a simple 3-step solution, Carbide Processors was able to move out of its list growth slump and boost signups and sales. Renee Whitman, eCommerce manager for Carbide Processors, tells “ We use Digioh lightboxes for several things, including growing our email list, converting customers about to exit, promoting a special offer or sale, or answering and solving frequent concerns/questions customers have. We love the flexibility and functionality of Digioh. It’s been a really lucrative tool for us.”

Step #1: Collecting emails

To collect leads, Carbide Processors started by adding various opt-in forms to its site. One of Carbide Processors’ best performing opt-in form is the lightbox shown below where Carbide Processors offers its visitors a freebie for subscribing:

newsletter signup

The response to this offer has been great. “The lightbox for our opt-in email list has helped us grow our list exponentially. Customers respond to it very well and are very happy to get the free gift,” says Whitman.

Whitman also spoke about how the team was initially worried about the possibility of the subscribers immediately unsubscribing after getting the freebie. However, this didn’t turn out to be true, “ […] we’ve seen very little newsletter recipients unsubscribe and are very happy with the results we have got from using the Digioh lightbox.”

In addition to the resident opt-in forms, Carbide Processors also creates special opt-in/offer lightboxes for occasions like Christmas, Black Friday/Cyber Monday, Holiday Sales, etc.

black friday lightbox

holiday sales

Also, Carbide Processors uses a bunch of exit intent lightboxes that appear when a user is about to leave a site. These lightboxes prompt users to stay on the site and complete their purchases.

The following lightbox appears when a visitor browses through a few products and tries to leave the store:

exit intent lightbox

To bring down the number of cart abandonment instances, Carbide Processors deploys a special lightbox that fires only when a visitor tries to leave the site from the checkout page. This lightbox offers additional discount on the products present in the visitor’s cart.

checkout lightbox

To supercharge its list building potential, Carbide Processors uses Digioh’s targeting features. With targeting, Carbide Processors can show specific offers on specific pages. Whitman highlights how this feature helps Carbide Processors make the right offer at the right time: “ […] because we can set the lightbox to pop-up on specific pages or for specific behavior, we can really utilize the correct lightbox for every situation at the correct time.“

When asked about the best part of using Digioh, Whitman tells that she likes the flexibility of Digioh’s editor, “It’s nice to be able to add your own images to the lightboxes and change the color schemes and size of the lightbox to fit your specific goal. It’s also really nice to browse the sample Digioh lightbox themes for fresh ideas and inspiration.”

In addition to showing targeted offers, Carbide Processors also uses Digioh to offer additional information like shipping policies and closure messages. For example, to make sure that a transaction goes through in one go, Carbide Processors reminds its buyers using PayPal to fill out the ‘telephone number’ field. With such little nudges, Carbide Processors optimizes its overall checkout process.

PayPal info lightbox
Step #2: Converting leads

Carbide Processors uses Klaviyo for email marketing. So, once Digioh collects emails (or leads), Carbide Processors passes them on to Klaviyo. Whitman shares that the Digioh-Klaviyo integration works right out-of-the-box. “It’s a no hassle, no fuss, set-it and forget it integration. They sign up through the Digioh lightbox and we confidently sit back and watch our newsletter list grow without any work or steps on our part.”

Once Digioh leads get forwarded to Klaviyo, Carbide Processors segments them based on their interests and activities. This helps Carbide Processors in personalizing its campaigns and getting better results.

Step #3: Gathering feedback

To collect feedback, Carbide Processors uses an exit survey designed with Digioh. Using Digioh’s flexible conditions, Carbide Processors has set this survey to display when a visitor completes a purchase.

exit survey lightbox

Carbide Processors gathers some useful insights from the buyers with this survey. Whitman explains how this solves a challenging issue for them, Customer feedback (either good or bad) can be so hard to gain, but is so incredibly valuable.  We can look at Google Analytics til we’re blue in the face and draw best guesses, but it’s not the same as the customer specifically telling you why they did or didn’t buy and how their experience was.”

The Result

With Digioh, Carbide Processors was able to increase its newsletter subscription by 50%. Whitman, who’s been with the team for about 5 years, informs that it took the team several years to make that kind of growth before using Digioh.

Not only that, with Digioh’s hassle-free integration, Carbide Processors is able to send all its Digioh leads to its email marketing solution where they are segmented for sending personalized campaigns. Also, Digioh routinely collects meaningful insights via customer feedback for Carbide Processors, thereby helping it improve its customer experience.

Finally, some huge thanks to Reene for saying these amazing things about Digioh:

“Digioh has been an incredible asset to us as a marketing tool. We’ve basically used Digioh like a virtual customer support representative that pops in just to see if they can be of any help, and then leaves you to shop in peace. Since every customer’s experience is online, there isn’t a “customer representative” on the floor like you get in a retail store front. Digioh fills that void for us. It pops up just to notify customers of important things, and then, like any good customer service representative, allows them to get back to their shopping in peace. In the case that the customer does need more assistance, Digioh creates a lead and allows us a way to address the customer’s concerns or questions.”

To learn about how Digioh can help you collect more leads on your online store, book a demo now .

snw case study

How Salem Web Network averages 5k+ engaged subscribers a day with Digioh

With about 15 massively popular domains like Christianity.com, Bible Study Tools, Crosswalk.com, iBelieve .com, and Godtube.com, Salem Web Network is the leading publisher in the faith marketplace. Collectively, these sites average over 110 million sessions every month.

Challenge

For a network such as this, it’s not too difficult to build a list. But Salem Web Network wanted to get subscribers who wouldn’t ‘subscribe and forget’; instead, it wanted subscribers who’d open and click through its emails.

“Finding quality emails is our largest list building challenge. We are constantly looking for more engaged” users (those who open and click an email) vs driving large quantities of subscribers who are not engaging with our content,” tells Samantha Royer, Senior Marketing Manager, Salem Web Network.

Solution

To find quality emails, Salem Web Network did a simple three-step process with Digioh:

Step #1: Create multiple personalized opt-in forms

Offering opt-in offers based on the topics a user shows interest is generally the fastest way to build an email list. Salem Web Network followed this tactic and created personalized opt-in offers for its most popular content.

Step #2: Select the pages to make the targeted offers

Once the opt-in forms with the targeted offers were ready, Salem Web Network chose the pages on which these opt-in offers would show up.

For example, for its site, Bible Study Tools, Salem Web Network decided to show a personalized Daily Bible Reading opt-in offer to its readers who were about to leave its ‘Bible reading plan’ page.

personalized opt-in offer

Targeting readers on specific pages with highly personalized opt-in offers

Step #3: Set the trigger rules

After Salem Web Network created the personalized opt-in forms and chose the pages for showing the targeted offers, it did the last and final step of the process: setting the trigger rules (or conditions).

With Digioh, a user has complete control on where (and when an opt-in offer shows up).

Salem Web Network tries different triggering rules for its different opt-in offers. For its ‘Verse of the day’ opt-in offer on Bible Study Tools, Salem Web Network set the opt-in offer to show up when a reader spent more than 15 seconds on any one of the 4 pages the rule specified.

personalized signup offer

Digioh targeting rules

Specifying conditions for triggering lightboxes

Also, with Digioh, Salem Web Network gets to use trending themes to make its opt-in offers even more relevant. For the upcoming elections, for instance, Salem Web Network is pushing just the following opt-in offer on Bible Study Tools:

showing a universal opt-in offer with Digioh

Using a current theme to show a universal opt-in offer

presidential opt-in offer

To promote a single offer exclusively with Digioh, all a user has to do is turn off all the other lightboxes. Once the special promotion is over, the original lightboxes can be easily restarted.

Before trying Digioh, Salem Web Network used a list building system with which it added optin forms to the website sidebar. But Digioh tested out these forms against its own and found the latter to be 10X more effective than the original forms.

Salem Web Network also tests a lot of its forms with Digioh’s advanced A/B testing features. “ We test anything from button copy, to background color , to exit takeovers vs slideouts on desktop, ” tells Royer.

Monitoring all the websites using one Spreadsheet

To make it easy for Salem Web Network to monitor the performance of all its properties, Digioh devised a way to deliver daily reporting via a spreadsheet. This daily spreadsheet report has all the details on how the different lightboxes are performing.

Building a list without losing revenue with Digioh’s ad detection feature

Ads drive a large part of revenue of high traffic sites. And email opt-in lightboxes drive a significant share of subscribers. But both the opt-in offer and the ads like the interstitial ones can’t be fired at the same time.

Publishers often have to make a tough choice and keep the slot just for showing ads. This isn’t the ultimate solution because not every time do they have ads to show, and all such occasions when there aren’t any ads to show, the publisher sites also lose their chance to grow their list.

But Salem Web Network never faced this issue with Digioh because Digioh uses the same slot and balances both ads and opt-in offers. It does so by sensing when ads are about to fire and suppressing the signup forms at all such times — so the publisher site gets both: ad revenue and subscribers.

Before switching to Digioh, Salem Web Network lost thousands of subscribers by not having this ad/opt-in offer balancing feature. Royer mentions, “We’ve historically lost out on anywhere from 5-10k subscribers in a month not having this suppression feature available to us. Now that we’ve more than doubled our email growth, that could cost us anywhere from 10-20k+ monthly subscribers pending the duration of the ad buy.”

The result

With Digioh’s out-of-the-box functionality and some custom coding, Salem Web Network manages to collect more than 5000 engaged subscribers every day. (And it uses Digioh on just 10 of its websites.)

Not only that, it has also stopped losing thousands of subscribers which it used to before moving on to Digioh and leveraging its opt-in form suppression feature.

Royer gives a wonderful tip to every Digioh user: “Don’t be afraid to ask for help or pitch new ideas, because even if Digioh doesn’t have the capability to fulfill a specific need, they always have suggestions with suitable alternatives or are willing to help brainstorm how to make it possible.”

And we also love what she had to say about us — “If you want to improve your user experience and grow subscribers, use Digioh.”

Salem Web Network testimonial

If you too are looking to build a list of engaged subscribers, get in touch now .

 

Overdrive

How Overdrive Collects 100+ Emails A Week on Mobile alone with Digioh’s Mobile-friendly Lightboxes

When you cover news for the trucking industry, there’s so much to feature — industry trends, business and regulation news, equipment information and a zillion other things. But the team at Overdrive.com do a terrific job. Overdrive is a leading destination for trucking news that impacts owner-operators and small fleet owners.

Overdrive

Read on to find out how Overdrive converts their mobile readers to subscribers using Digioh’s ultra-responsive mobile lightboxes.

The Challenge

Like most publications, Overdrive saw a change in their audience’s preference. They noticed their digital content getting increasingly read on mobile devices. That’s when Overdrive switched to Digioh.

Paul Daniel, Director of Audience Engagement at Randall-Reilly said that their earlier lightbox solution couldn’t show mobile-friendly popups:

Like many businesses, we’ve experienced huge growth in mobile. Digioh offered something we did not have –  the ability to display light boxes on mobile devices. That was the initial draw for us making the change.“

The Solution

Once Overdrive switched to Digioh, they took advantage of Digioh’s free, exclusive conversion consultation and design service. The Digioh team provided design services as well as design training to create sleek lightboxes for both the desktop and mobile.

Paul tells, “Digioh gave us a thorough tutorial during our setup phase. This enabled us to quickly roll out professional-looking light boxes on all of our brands quickly and avoid an interruption in service as we migrated from a previous vendor.”

Overdrive newsletter signup

After the designs were done, the mobile version was set to show up on mobiles and tablets with the desktop version displaying on desktops.

Setting up mobile-friendly lightboxes in Digioh –

backend settings

Using 7 easy rules, Overdrive was able to set up mobile-friendly for their mobile audience.

Rule #1: Display until – This field is used to set the event until which a lightbox gets displayed.

In this case, since it’s a newsletter signup form, Overdrive chooses to stop showing it once the lightbox form is submitted, i.e., after a visitor subscribes.

Rule #2: Max displays per session – The maximum displays field sets the number of times a lightbox shows up during a visitor session.

By setting this to once per session, Overdrive ensures that they don’t ANNOY their readers by repeatedly showing their lightbox.

Rule #3: Total seconds on page – The total seconds field helps determine a reader’s engagement level.

Overdrive has set this field to “6” seconds. Thus ensuring that a reader doesn’t see the popup too soon.

After a reader spends about 6 seconds on a page, you can make a reasonable assumption that the reader finds the content engaging.

Rule #4: Device type – Digioh uses the device type field to identify the device from which the user is visiting.

Since this is a mobile popup, Overdrive has set this field to “Phone/Tablet”.

Rule #5: Current page URL [contains] – This field sets the pages on the which the lightbox WILL display.

As Overdrive shows the lightbox on all the pages on their site, this field is set to “www.Overdrive.com“. So whenever users land on any page on Overdrive, they’re shown the lightbox.

(To set exceptions to this rule, Overdrive uses the following rule.)

Rule #6: Current page URL [does not contain] – This field sets the pages on which the lightbox will NOT display.

Overdrive has set this field to “/newsletter-signup”. As a result, the lightbox is not shown (to mobile visitors) on the page with this URL because this page already has a detailed optin offer.

Rule #7: HTML exists jQuery –  This field helps Digioh identify if a visitor is an existing subscriber.

As the above settings are of a lightbox targeting Overdrive’s non-subscriber audience, Digioh checks the value of this field to be “digioh-non-subscriber.” This rule avoids the lightbox from showing up before subscribers.

The Results

Overdrive mobile signups

Overdrive has been a proud Digioh user for almost a year, and during this period, a whopping 68% of their signups/form submissions have happened on mobile and tablet devices.

Paul tells:

“The results were fantastic. We saw a huge increase in both displays and conversions. We recently expanded the use of light boxes beyond newsletter subscriber acquisitions to drive print subscribers as well.”

After successfully setting up responsive opt-in forms using Digioh, Overdrive went ahead to explore many other Digioh features like targeting and A/B testing.

Targeting subscribers and non-subscribers with different offers

With Digioh’s cookie-tracking abilities, Digioh can identify when a visitor is a subscriber. Overdrive uses this feature to target non-subscriber visitors with subscription offers and subscribers with other cross-selling and upselling offers.

“Right now, we are primarily segmenting non-subscriber visitors to our website so that we can target them for newsletter and magazine subscriptions. We have also run a limited amount of promotions to current subscribers that cross-sell paid products. The conversion rates have been excellent,” Paul tells.

Improving conversions with split-testing

While Overdrive has just started doing this one, they’ve already run a few tests using Digioh’s multivariate testing.

In one particular case, where the team tested a general promotion for the newsletter against one that highlighted coverage of a key piece of legislation, the topically-focused form beat the first one with just half the impressions.

Collecting emails without coming in the way of ads

The cookie data that Digioh collects also helps it in learning if an ad is about to fire. When Digioh finds that there’s an upcoming ad, it automatically suppresses the email opt-in form.

This feature ensures that Overdrive doesn’t lose any ad revenue due to losing impressions.

Seamless integration with Google Analytics (GA) to measure results

Thanks to Digioh’s seamless integration with GA, each new submission is recorded as an event in GA. This helps the Overdrive team measure the performance of the lightboxes.

“Google Analytics is our main reporting platform. Having Digioh integrated allows us to quickly isolate the positive impact of light boxes on our subscription list goals,” Paul explains.

Other Digioh features Overdrive plans to try

While Overdrive is seeing some excellent results with Digioh’s mobile-friendly lightboxes and targeted offers, the team still has many other features they’re planning to try:

  • Polls
  • Lightboxes with demo fields like phone number and job title
  • Behaviorally-triggered lightboxes

Overdrive is also yet to use all the data Digioh collects — the subscriber’s source, location, engagement level, landing pages, interests and more. Once Overdrive leverages this information, they will be able to create highly personalized email autoresponder sequences.

Overdrive’s power tip for publishers looking to optimize their conversion rates

Testimonial

Even now, Overdrive continues to meet with Digioh consultants on a bi-weekly basis for insights on getting the most out of Digioh and exploring its new features as they become available. Paul says that he finds the Digioh team always responsive and ready to help: “In between those meetings, they are always very responsive to any questions or issues that arise.”

Digioh-GameRant case study

How Game Rant jumped to 120 signups a day with Digioh’s advanced targeting features

If you’re always digging for in-depth game reviews, you probably know about Game Rant. With a high authority site and a massive social following, Game Rant is a game lover’s go-to resource for reviews of the top video games.

Game Rant

Read on to find out how GameRant.com used Digioh to boost its email signups and jumped from just 30 signups per day to a whopping 120 signups every day.

The Challenge

Despite being a popular and a high traffic site, Game Rant wasn’t maximizing its list building potential. Game Rant was convinced that given the heavy traffic that their site generated, they could collect more emails.

More emails meant a more engaged and a consistently returning audience. Game Rant also observed that email subscribers visited more pages during each visit as compared to the traffic from other sources.

Game Rant chief, Vic, said that the biggest challenge they faced while building their list was making targeted offers. As Vic said: “ A generic sitewide pop up did not work very well.

The Solution

To explore the potential solutions, Vic had a quick discussion with the Digioh team.

Vic says: “[We] spoke with Digioh about how to entice people to sign up. They suggested a downloadable product of interest to a specific audience would work very well. It was up and running within about a week.”

Based on the Digioh team’s suggestion, Game Rant chose 2 topics on the site and developed downloadable freebies to offer on pages related to them.

For their hugely popular content on the Fallout 4 series, Game Rant created a downloadable freebie called Fallout 4 Survival Guide. This freebie was then offered to visitors who landed on any content about Fallout 4 and stayed at least 30 seconds.

You should know that Digioh offers FREE conversion optimization consultation to all its customers. To further help their clients succeed, all the Digioh customers have access to the team’s designers.

In the case of Game Rant, once it was decided to show targeted email offers with the downloadable freebies, Digioh’s in-house designers designed custom lightboxes for Game Rant (different versions for the desktop and mobile).

Desktop popup

Desktop version

Mobile popup

Mobile version

Game Rant then used Digioh’s advanced targeting features to display the lightbox on specific pages on the site.

Setting up targeting in Digioh – 

As you can see in the following screenshot, Game Rant set up URL-based targeting.

URL-based targeting rules

Using 5 simple rules, Game Rant was able to display the lightbox on specific pages for a predetermined period –

1. Current Page URL:

This field determined the pages/posts on which the lightbox would show up. Game Rant set the lightbox to show up when a visitor landed on a URL that contained the term “fallout.”

2. Total Seconds On Page:

The total seconds field gauged the engagement level of the visitor. Setting this field to 30 seconds meant that the visitor was fairly interested. It also eliminated the fear of irritating the visitor by showing the opt-in offer too soon.

3. Display Until:

Game Rant set up the lightbox to stop appearing in either of the following two cases:

1. The visitor closed the lightbox

2. The visitor subscribed

This nifty feature saved Game Rant from annoying the reader if the reader had either already subscribed or wasn’t interested.

4. Device Type:

Since Digioh allows device-level targeting, Game Rant was able to show this popup only to the visitors who visited using their desktops or laptops.

(A mobile-friendly design was shown on mobile devices.)

5. Max Displays Per Session:

By using the maximum displays per session rule, Game Rant restricted the displaying of the lightbox to just once per user session.

The Results

Before Game Rant optimized its list building efforts, it only displayed a generic sitewide popup.

Vic tells:

“Prior to this we were getting about 30 sign-ups per day. Using this targeted method (which loaded on far fewer pages) increased our sign-ups by 3-4X.”

What’s next for Game Rant

While Game Rant is using Digioh’s targeting rules to build lists, it’s yet to use the data that Digioh collects for more advanced optimization tactics like list segmentation and personalizing.

For each subscriber, Digioh collects a lot of information like the subscriber’s source, landing page, demographics, and more. This information can be sent to a number of CRM and email marketing software.

Integrating this information with an email marketing software allows you to segment your list and create targeted autoresponder sequences that further push your subscribers down your conversion funnel.

Game Rant’s power tip for people struggling with conversion rates

Having experienced the goodness of advanced level targeting, Vic shares this great insight with people struggling to get higher conversion rates: “Make sure you target the audience. Keep in mind the interests of the visitors either to the overall topic of your site or the particular article they land on.”

At Digioh, we’re always stressing the importance of targeting. Even if your website doesn’t cover such diverse niches as Game Rant, you can still benefit from targeting.

And we absolutely love what Game Rant had to say about us:

Digioh testimonial

 

Digioh Customer Success Story - MadeOn Skin Care Products

How a Switch to the Digioh Lightbox Increased MadeOn Skin Care’s Daily Subscribers by More Than 1000%

Discover how the Digioh Lightbox made it possible for MadeOn Skin Care to achieve conversion rates as high as 39% conducting just two campaigns over the space of 10 days

Renee Harris, owner and founder of MadeOn Skin Care Products, created her first lotion bar out of desperation mixed with creativity.

The creativity came from the pleasure she took in making things in the kitchen, whether soap, bread or juice.

The desperation came, literally, from her hands — the pain she constantly had from cuts and splits and dry skin she got from going about her daily activities.

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Renee Harris, Owner and Founder, MadeOn Skin Care Products

Not only did that bar heal her skin within days, it cured her son’s seasonal eczema.

The results prompted Renee and her sons to take the bar to the local farmer’s market for testing.

The feedback was positive and MadeOn Skin Care was born.

Since the start of its market presence in 2009, MadeOn has become exclusively an e-commerce site.

From a one-product shop, it has expanded its offerings to include remedies for other common skin problems.

But what really makes MadeOn unique is that it reveals the recipes for its products so customers can make them at home.

The Challenge

MadeOn Skin Care was looking to increase its revenue for Fall 2015. Rather than hike prices or add more products, it chose to focus on growing the number of email subscribers.

MadeOn had good traffic coming to its site but Renee felt the conversion rate for the traffic could be improved.

She wanted a chance to interact with the newcomers and introduce her products in that few-second visit before they left the page.

MadeOn had been using a popular competitor modal popup that just wasn’t doing the job. What it specifically wanted was the ability to deliver a targeted message based on traffic source.

As Renee explains,

“I needed the correct message to nurture the new leads. I wanted to personalize it. I also wanted to make sure my regular customers were ‘captured’ on the site as regulars.

I know exactly where a good amount of my traffic comes from, and I wanted to be able to give them a really targeted offer or message that my regular customers wouldn’t necessarily see.”

After looking at a number of alternatives, MadeOn chose the Digioh Lightbox as the right solution.

Renee was sold on Digioh’s ability to get detailed visitor data such as referral source so that different Digioh lightboxes could use this data to deliver highly targeted messages and offers.

The Solution

Days 1 to 5: Testing the Waters With the Coupon Offer on Exit Campaign

MadeOn first launched a coupon offer on exit campaign.

The campaign worked by displaying a Digioh lightbox offering a 15% discount coupon to all visitors when they exited the site. In exchange for the coupon, visitors signed up to receive the MadeOn email newsletter.

MadeOn Skin Care Coupon on Exit Campaign

The aim of the campaign was three-fold:

  1. Start collecting email addresses and tracking visitors
  2. Test-drive the Digioh Lightbox
  3. Determine visitors’ willingness to opt in

After five days of conducting the campaign, MadeOn measured the results:

  • 23 coupon opt-ins from 276 lightbox displays, resulting in an 8% conversion rate

Days 6 to 10: Nurturing Existing Leads and Growing Subscribers With the Share the Contest Campaign

MadeOn liked how the Digioh Lightbox performed and determined there was enough of an interest from site visitors to proceed to the next level.

On day six, it launched a contest to win a gift certificate for $50 to be spent on any MadeOn product.

What made this giveaway unique was the ability to “share the contest” through email referrals. Anyone who entered the contest could send an invitation to a friend. If that friend also entered the contest and either of them won, both would receive a gift certificate.

To conduct the campaign, MadeOn created a new Digioh lightbox to display the contest announcement and entry form to unconverted website visitors (those not yet subscribed to the email newsletter).

SaveOn Skin Share the Contest Camapign

It also sent the contest announcement and entry form to its existing email subscribers using its MailChimp account.

To combine the two prongs of the campaign, MadeOn integrated the Digioh lightbox with the email list in MailChimp.

The Share the Contest campaign had very specific goals:

  1. Grow the email list through contest referrals
  2. Measure lead nurturing efforts by tracking contest conversions of existing email subscribers

After five days of conducting the new campaign, MadeOn looked at the results, separating desktop from mobile users:

Desktop

  • 387 contest entries from 1,040 lightbox displays, resulting in a 37% conversion rate
  • 103 email referrals from the 387 entries, resulting in a 27% conversion rate

Mobile

  • 347 contest entries from 852 lightbox displays, resulting in a 41% conversion rate
  • 85 email referrals from the 347 entries, resulting in a 24% conversion rate

Summary

MadeOn Skin Care’s primary goal over the 10 days of the campaigns was to grow their email subscriber list with new leads. Here are the results of that effort:

  • 100 new subscribers were added over the first 5 days of the campaign through the Coupon Offer on Exit campaign
  • 175 new subscribers were added over the last 5 days of the campaign through the Share the Contest campaign

Over the total 10 days of conducting the lightbox campaigns together with the email campaigns, MadeOn Skin Care gained an average of 27 new subscribers per day compared to their 2.3 subscriber average prior to using the Digioh Lightbox.

How Digioh Went the Extra Mile

Digioh’s technology and core competencies were key factors behind MadeOn Skin Care’s choice of solution.

But it was Digioh’s willingness to go the extra mile and offer personalized attention to MadeOn’s owner, Renee, that made it stand out from the crowd.

Here’s what she had to say:

Rishi and Kaushal walked me through my campaigns, showing me all the capabilities, answering my endless questions, and responding in a timely manner when I emailed ‘can it do this?’ questions.

Their knowledge and suggestions on using autoresponders to meet my particular goals gave me the boost of confidence I needed as a marketer to continue the ongoing success I’ve had since I’ve implemented the Lightbox.”

MadeOn Skin Care Products

Future Opportunities

Renee and MadeOn Skin Care are constantly brainstorming new ideas for using the Digioh Lightbox. Some of these ideas are:

  • Targeting new visitors coming from the highest traffic source and offering something they can’t resist
  • Developing new offers and messaging based on visitor site behavior such as number of pages visited, time on the site and specific pages visited
  • Improving campaign integration with inbound marketing tactics

MadeOn is very excited about putting these ideas into play and looks forward to continuing its productive and profitable relationship with Digioh.


View and download the customer story

To view a digital version of the customer story, click the image below. You can also download and print a free copy.

Digioh Customer Success Story - MadeOn Skin Care


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