Author Archives: Mitchell D. West

About Mitchell D. West

Mitchell D. West is an Oregon native who writes conversion-focused marketing tips for online marketers, his regular implementation of which is running the weekly how-to feature on Digioh. Leave a comment or send him a note if you'd like a specific conversion strategy for your business!

Convert More Customers with a QA Widget

How to: Boost Your Leads By Implementing a Basic QA Widget into Your Site

Welcome to this week’s how-to, where we’ll be covering one of my personal-favorite tools for lead generation: the Question/Answer Widget, or “QA Widget” for short. The QA Widget is sort of the middle-ground between live chat and a basic “contact us” form. It provides the ease of using a contact form without your customers worrying they’ll never receive a reply, and combines that with the personal touch of live chat without requiring a big budget (from you) or a time commitment of unknown length (from the customer).

When a customer asks you a question, the likelihood of them buying from you is dramatically increased. With the QA Widget, your customers have a quick way to send you their inquiry.

Should You Use the QA Widget?

If you offer B2B services or you have an ecommerce model, then absolutely. Compared to a standard contact page, the QA Widget has ten times the success rate, and several major sites already use them (we’re integrated with Salesforce and HubSpot, for example).

Example QA WidgetAn example QA Widget in use by a ventilation business.

The QA Widget brings with it seriously increased conversion rates, and its customization means that it isn’t limited in style or application to just one type of site. As seen in the example above, the QA Widget can have a chat-like design without requiring immediate response from you. After the customer enters their info and their question, the QA Widget displays a thank-you message (which is also fully customizable) and their query is sent to you for response at a time convenient to you.

Setting Up the QA Widget

Getting a QA Widget set up for your site is a quick and painless process!

Step 1: Creating a New Lightbox

The first thing you’ll do is log in to your Digioh account. From there, select the “New Lightbox” button.

Lightbox Main Page

Scroll down a bit until you find contact-type Lightboxes, and select the one you best like. For this tutorial I’ll use the sample legal assistance box.

Selecting a QA Widget

Once you’ve chosen the Lightbox you want want to use, go ahead and select it and give it a name. Go to the main Lightbox page and select it.

Select your QA Widget

Step 2: Setting the Conditions

Now that you’ve selected a Lightbox, you have a few options for how your QA Widget will function. I’ll cover two of them here: timed + on-click, and only on click.

Timed Method

Using the timed function is a rather aggressive approach which causes the QA Widget to pop up after a given period of time. Setting it up is a quick three-step process:

1. Go to the “Conditions” tab in the accordion-style tabs on the left, and select “Edit Conditions.”

QA Widget: Edit Conditions

2. Click on “Add Conditions” and then “Add New Rule.”

QA Widget: Add New Rule

3. From the drop-down, select “Total Seconds on Page.”

Timed QA Widget: Total Seconds on Page

And you are good to go. Adjust the number of seconds as necessary.

On-click Method

For some sites, an aggressive widget just won’t work. The on-click method causes the QA Widget to remain minimized until the visitor manually opens it. The process for setting it up is the same as for the timed method, plus two more steps:

1. Change the number in the drop-down to something extremely high, like 4000. At that rate, a user would have to stay on a given page for more than an hour before the QA Widget would open itself.

QA Widget: Passive Setting

2. Go back to the main Lightbox editing page and select the “Teaser” tab on the left. Make sure the “follow me” option is turned on.

QA Widget: Follow Me

And you’re good!

All there is left to do is to customize it to your liking. You can change text, you can move things around or resize them, you can personalize the coloring, and you can do so much more! The possibilities are nearly endless.

Tips for Optimizing Your QA Widget

So you’ve got your QA Widget set up now, but just like anything else in this world, there’s a science to getting the most out of it. Here are some helpful tips for getting the best conversion rates possible:

Use a casual (but personal) image.

For many businesses, a selfie or other nonprofessional image can help your customers feel more connected to you.

Avoid using the word “chat.”

If a customer submits a question expecting to get an immediate answer only to find that they have to wait for a reply, they can feel cheated. Make it clear that you’ll get to them soon without letting them think a response will be instantaneous.

Avoid a generic “contact form” look.

We’ve all filled out a contact form in the past only to have our inquiry enter the black hole of no response. You will generate more leads if your customers are confident they will hear from you.

Don’t ask for too much personal information.

You may find it best to ask for things like a ZIP code or a phone number, but for some businesses this can be off-putting to customers.

Combine it with the Teaser Follow.

With the Teaser Follow, your customers will be able to find and use this form no matter where they are on your site. You can read more about that here.

Final Words

Like I said at the beginning, this is one of my favorite tools. It’s so versatile and it’s so effective at converting, and it’s so easy to set up and personalize! There are a lot of options and tweaks you can make to it, so if you find yourself overwhelmed (or maybe you just can’t make that final decision), the Digioh team is happy to help out and can be easily contacted.

That wraps things up for this week’s how-to. Have you had experience with the QA Widget? Tell about it in the comments below!

Don't let your visitors click the exit button

How to: Increase Your Conversion Rate By Repurposing Your Exit-intent Offer

This week’s how-to—effectively repurposing your exit-intent strategy—is absolutely fantastic for e-commerce sites (and frankly one of my favorites from a consumer standpoint). All the major e-commerce providers (like Shopify, BigCommerce, and Magento) use it with great success, and if you’re a smaller business or have a custom-built site, it will work great for that as well.

What It Means to Repurpose an Offer

So then what does it mean to repurpose an offer? It’s not nearly as complicated as it may sound. There are no tedious tasks to take care of, no complex coding to complete, and no profound plans to perform. Instead of going through all the work of designing a new offer or completely reworking your entire strategy, you can dramatically increase your conversion rate by stating the same offer in a different way upon exit intent.

An exit-intent offer that is a carbon copy of your regular offer won't help much A poorly-executed offer Lightbox—such as this one that is effectively a carbon copy of the in-page offer—won’t convert as well.

The offer needs to be written in such a way that it seems like an even better one than what was offered in-page. An example of this is to list a savings in percentage in the exit-intent offer that is equivalent to the offer on the page.

What Is Exit Intent?

That’s fine and dandy,  but for those out of the know, what exactly is exit intent? Well, when a visitor to your site decides to leave the page they’re on (or your site in general), it could be for a variety of reasons; this is exit intent (pretty much self-explanatory).

A restated exit-offer intent can have a seriously positive effect on your lead generationVisitors are more likely to jump on the offer you present to them when it’s worded in another way that seems novel to them.

Regardless of the reason a visitor may have to leave, that action can quickly lose you a potential lead. By repurposing your offer to specifically target a new visitor with intent to exit, you get a chance now to not only earn a customer but to also grab their email.

Effectively Repurpose by Using an Email Drip Sequence

There’s an art to email marketing. Everyone with experience with it knows that. With the exit-intent Lightbox, this art is mastered for the greatest effectiveness. The emails most likely to be read are those that are received immediately after providing an email address, so with the exit-intent offer we’ll send an email instantly.

It’s important not to bombard a potential lead, but it’s also good to be aware of how easily people can forget things or misplace them. Sending a follow-up email 24 hours after the first one is the perfect sweet spot here, and then as a benefit of the doubt let’s send one last email reminder seven days later.

The teaser follow is a great tool to combine with an exit-intent offer
The teaser follow is a great tool to combine with an exit-intent offer.

An easy-to-set-up tool that you can effectively combine with this email drip sequence is the teaser follow. With it, a visitor can easily access the exit-intent offer again in the event that they accidentally close it out or decide later that they still want to take advantage of it, leading to an average increase of .5%-1%! We covered this in last week’s how-to, so if you missed it go ahead and check it out here!

How to Set Up Your Exit-intent Offer

Getting your exit-intent offer set up is super easy. There are only a few steps, so let’s go over them so you can get to getting more leads!

Step 1: Initial Navigation

Log in to your Digioh account. If you weren’t automatically dropped at the “Lightboxes” tab then go ahead and click it, then select the Lightbox you intend to edit.

Your Lightbox homepage

Step 2: Setting up Your Conditions

Next, hit the “Conditions” tab, then click “Edit Conditions.”

"Edit Conditions" button

Click on “Add New Rule.”

Add new rule

Select “Exit Intent” from the drop-down list.

Setting things up has never been easier!

Now click on the left drop-down (to the right of “Exit Intent”) and select “Any of these events occur.” Following that, click the little plus in the box and go ahead and add the other three options from the list, one by one.

See? So easy!

And you’re set up! Whenever a visitor goes to leave your site now, they will see your exit-intent offer pop up.

Bonus Strategies: Targeting Specific Traffic and Certain Landing Pages

Let’s say now that you only want this offer to be shown on a specific page of your site. All you need to do is add one more rule to your Lightbox.

The new rule is titled “Current Page URL”:

Add a URL-specific rule

And now that you’ve added that, go ahead and put in the directory of the page you want the exit-intent offer to appear on. For this example, we’ve used a generic “products” section of the site:

Products URL

Web Source Referrals

And if you want to target visitors coming in from specific sites or referrers, you can do that with this rule:

Specific referral

Which brings up these options:

Referral Source Options

You also have the options to target visitors from different search engines, from specific URLs, or from any number of other sources, among other customizations.

And with that, we wrap up this week’s how-to. Have you had success with exit-intent offers? Let us know in the comments! And if you think this would be great for your business, go ahead and give Digioh a try! You can give it a test run for free. Till next week!

the teaser is like a hot air balloon

How to: Always Keep Your Call To Action Front-and-center with the Teaser Follow

What Is the Teaser Follow?

The teaser follow is exactly what it sounds like: it’s the ability to have your teaser follow a visitor as they navigate your site, no matter how many times they change pages. The teaser grabs the visitor’s attention, which gives you the chance to get them on your mailing list in exchange for something—handy, eh? When the user clicks on the teaser, one of two things can happen: a sidebar will pop out; the Lightbox will pop up.

Teaser
A simple teaser button balances functionality with flashiness.

And why is this so handy? Because visitors may close out popups or ignore teasers, only to later run into a problem: they’ve decided they are interested in what you’re offering, but now they can’t figure out how to get it.

There are a few ways you can use the teaser follow, and we’ll cover two broad methods here.

How to Be Aggressive with the Teaser Follow

The first method we’re discussing is the aggressive method. This doesn’t mean that you’re badgering the visitor or throwing a barrage of things at them (because we all know that doesn’t work). Instead, it is a subtle but, well, aggressive way of reminding them that what your product is exactly what they need.

Lightbox A Lightbox that instantly appears is aggressive, but it also has a great conversion rate.

When a visitor comes to your site for the first time and you’ve set up the aggressive follow, the Lightbox (or sidebar) pops up and alerts them to whatever it is you’re offering—an ebook, a discount on a product, etc. As they navigate from page to page, the teaser continues to follow them, and the Lightbox will continue showing up on each new page-load.

For an ecommerce site or something similar, this is fantastic: it keeps your visitors’ minds on your product.

And the best part about it? How quick and easy it is to set up. Seriously, this is all that you have to do:

 

Step 1: Navigation

Log in to your Digioh account. If you weren’t automatically brought to the “Lightboxes” page, go ahead and hit the tab for it. Select the name of the Lightbox you plan to edit.


Homepage

Step 2: Setting Conditions.

Select the “Conditions” tab in the accordion list on the left. Click “Edit Conditions.”

"Edit Conditions" button

Click “Add New Rule.”

Add new rule

Select “Total seconds on page” in the “Choose a property…” drop-down.

Total Seconds on Page


And that’s it! Your visitors will now see your teaser
and the related popup every time they go to a page on your site.

How to Be Passive with the Teaser Follow

“Well that was easy,” you say. “What if I don’t want my visitors to be shown this sort of popup every time they navigate to a new page, but I still want them to be aware of my service and able to access a Lightbox?” Then by golly if this other method isn’t exactly what you’re looking for! Whereas the aggressive method continually (and aggressively) reminds your visitors of what you’re offering, the passive method still makes them aware of it without the “in your face” marketing of the aggressive method.

With the passive method, your visitors will still see a simple teaser button, and it will still follow them as they scroll through the page, but it will not take over the page. And you guessed it, this is just as easy to set up as the aggressive method is.

The process is exactly the same, plus one simple step. Do what you did to create the aggressive teaser. Once you have done that, find the 0 in the second drop-down (after the “Greater than” drop-down) to a much larger number (e.g. 4000).

 

Total Seconds on Page Greater Than 4000With these settings, the Lightbox would not appear for more than an hour—and if your visitors have been there that long, they may actually appreciate a popup about a product offer!

And you’re done! With just a few clicks of the mouse and keyboard, you have access to some serious versatility.

Design Hacks with the Teaser Follow

What else can you do with this? Lots of things! You can choose from several preset themes for your teaser, and if you want to change something (even if it seems small), you have that option!

 

The Digioh lightbox has tons of preset themes perfect for you
There is a great variety of themes to choose from, of which these nine are only a small taste.

You can also completely customize when, where, and why the teaser shows up on your pages. Anything from limiting its appearance to only desktops (rather than mobile) to targeting certain geodemographics is possible.

Sadly, that’s it for this edition of “How To.” Be sure to subscribe for more weekly hacks and how-to’s! If you don’t have Digioh, sign up for a personalized demo to see if it’s right for your business. Chances are good that it is!